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  • Starbucks' brand perception has plummeted since it announced plan to hire refugees
    Finance
    Business Insider3 hours ago

    Starbucks' brand perception has plummeted since it announced plan to hire refugees

    The coffee giant's consumer perception levels have fallen by two-thirds since late January, according to YouGov BrandIndex. "We are living in an unprecedented time, one in which we are witness to the conscience of our country, and the promise of the American Dream, being called into question," CEO Howard Schultz wrote in a letter to Starbucks employees about the plan.

  • The 10 US Companies With the Best Reputations – and the 10 Worst
    Business
    The Fiscal Times5 hours ago

    The 10 US Companies With the Best Reputations – and the 10 Worst

    Amazon is so pleased with its performance in a new ranking of corporate reputations that it is giving customers a discount on Wednesday to celebrate its top-place finish. The online retail giant is offering an $8.62 discount on purchases of $50 or more

  • Business
    Kiplinger9 hours ago

    6 Vanguard Index Funds to Buy and Hold Forever

    Some people, including me, love to study the ins and outs of investments. Fortunately for those who don't, investing for retirement can be remarkably simple. Index funds--funds that track an investment benchmark rather than trying to beat it--aren't perfect.