"The perception isn't the reality," one Chicago barista told Business Insider. Starbucks is at a critical juncture. While the company has consistently increased same-store sales in the US and globally for years, traffic in the second quarter was flat after dropping 2% in the first quarter of 2017 — meaning fewer people are visiting stores.
Big money investors have always sought an edge. To be specific, 52% of investors felt big data was already rendering traditional data sources (like financial statements and economic releases) ineffective.
The red caboose parked at the edge of a rundown commercial block is the only rail car some people have seen in Matoaka in more than a year. It bears the markings of the Norfolk and Western Railway, a company merged years ago and absorbed into oblivion, like Amoco and Oldsmobile. As the coal industry has fallen on lean times, so too have the businesses that supplied the mines, equipped miners and hauled coal out of the West Virginia mountains — none more visible than the trains that once thundered around the clock along the shoulders of these hills.