The coffee giant's consumer perception levels have fallen by two-thirds since late January, according to YouGov BrandIndex. "We are living in an unprecedented time, one in which we are witness to the conscience of our country, and the promise of the American Dream, being called into question," CEO Howard Schultz wrote in a letter to Starbucks employees about the plan.
Some people, including me, love to study the ins and outs of investments. Fortunately for those who don't, investing for retirement can be remarkably simple. Index funds--funds that track an investment benchmark rather than trying to beat it--aren't perfect.
It may sound like a simple strategy, but the fact that the vast majority of Americans fall short of millionaire status proves that it's easier said than done. Spending more than you earn can put you in a dangerous hole of debt.