Candy Crush Saga is probably the world’s most addictive video game but shares in its publisher, King, don’t seem to hold the same attraction for investors.
After reportedly filing for an initial public offering in the United States valuing the company at $5 billion, King is now said to be delaying the deal amid concerns its big hit will end up being its only hit.
There’s no debating Candy Crush Saga is an insane money machine. The game, played mostly on mobile phones, has been downloaded more than 500 million times, counts 282 million active players per month and takes in an estimated $901,505 per day.
Burned too many times
But the problem for investors is fairly straightforward. They have been burned too many times by one hit wonders and may be skeptical that Candy Crush Saga will remain a font of endless money long enough to support the company’s desired $5 billion value. Some psychologists and gaming experts say Candy Crush will burn out sooner rather than later, as the game relies inRead More »from Candy Crush: So Popular It's Killing King's IPO?