While there are dozens of measures an investor can use to judge a company's worth, we recently set out to examine whether a single corporation could be the stock market's equivalent of baseball's MVP of the past year.
Our ultimate choice was Gap (GPS), but it almost wasn't (read our full case for it here). Here's a guide to how we went about it, along with a few possibilities that didn't quite fit the bill for us.
The goal was to have a handful of finalists determined by using an array of fairly simple criteria. We started with a broad universe of more than 20,000 publicly traded securities but felt that the S&P 1,500 – the combined S&P 500, MidCap 400 and SmallCap 600 – was a fair place to go to get our winner.
We wanted to see a few things in particular: Significant share price appreciation, dividend payments – especially a raised dividend – earnings and revenue growth and positive guidance in 2012. We also studied executive pay, leaning toward compensation that wasn't excessive for
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