Was the whole attraction of Hulu to many users not just that it had their favorite shows, but also that it was not burning a hole through their wallet? That party might be about to wrap up as cable companies grope for a more profitable model -- and just in time for the Olympics.
Hulu, which is owned by News Corp., Disney, Comcast and Providence, is moving toward requiring users to prove they are pay-TV customers by providing their cable or satellite TV account number to watch their favorite shows, according to a report last week.
Hulu, founded in March 2007, offers on demand streaming TV shows, movies and other digital content from more than 350 content providers, supported by ads, and a "plus" service that is also supported by a subscription fee. According to the web site:
"Hulu originated as a free, legal alternative to various piracy services that enable users to illegally access premium content for free without the permission of the content owner. In an age ofRead More »from Online Streaming: Prove-You-Paid Model in Time for Olympics