Was the whole attraction of Hulu to many users not just that it had their favorite shows, but also that it was not burning a hole through their wallet? That party might be about to wrap up as cable companies grope for a more profitable model -- and just in time for the Olympics.
Hulu, which is owned by News Corp., Disney, Comcast and Providence, is moving toward requiring users to prove they are pay-TV customers by providing their cable or satellite TV account number to watch their favorite shows, according to a report last week.
Hulu, founded in March 2007, offers on demand streaming TV shows, movies and other digital content from more than 350 content providers, supported by ads, and a "plus" service that is also supported by a subscription fee. According to the web site:
"Hulu originated as a free, legal alternative to various piracy services that enable users to illegally access premium content for free without the permission of the content owner. In an age of
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