Posts by Erin Barry

  • Booze on the move

    Erin Barry at Power Pitch 2 yrs ago

    Entrepreneur Devaraj Southworth says he wants to let the good times flow—with a twist.

    "Pull out your Thirstie app, the red wine is at your door in under an hour," pitched Southworth. His start-up, Thirstie, lets customers order wine, beer and spirits through its mobile app and website. Southworth had 60 seconds to take a shot at the "Power Pitch" panel of Jennifer Baum of Bullfrog & Baum, Ellie Wheeler of Greycroft Partners and Lee Schrager of Southern Wine & Spirits. CNBC's Mandy Drury hosted the segment. Will the panel toast to his big idea? Watch the video to find out!

    After meeting through their college alumni network, Southworth and his co-founder Max Razmakhin knew they wanted to build a business together, but they didn't know what. Then an opportunity drafted itself. The friends attended several events where they needed alcohol within the hour, but nobody knew of any nearby delivery options.

    "We both realized how great it would be if we could just press a button and have alcohol delivered to our doors," Razmakhin told CNBC. The pair observed that they had tapped into a universal pain point.

  • Snacking start-up wants to help you stay skinny

    Erin Barry at Power Pitch 2 yrs ago

    Healthy snacking may sound like an oxymoron, but it's the mission of Guatam Gupta's start-up NatureBox.

    "We make snacking more convenient, better for you, and delicious," Gupta said.

    The founder had 60 seconds to pitch his idea to the "Power Pitch"  panel with Clara Sieg, Revolution Ventures partner; Naval Ravikant, AngelList co-founder; and Nick Marsh, Chop't CEO and FirstMark Capital partner. Will the panel bite? Watch the video above to find out.

    Snack attack

    Throughout his childhood, Gupta struggled with his weight. In his senior year of high school he decided to take control of his eating habits, and by graduation he lost 70 pounds.

    "I noticed that it was challenging to find snack choices I felt good about eating while I was on the go.  So much of what's available in today's market offers convenience but little nutritional value," Gupta told CNBC.

    Competition chow down

    AngelList co-founder Naval Ravikant asked how their start-up's technology could be used to make more money, keep higher margins, and be more defensible.

  • College kids create coffee you can eat

    Erin Barry at Power Pitch 2 yrs ago

    Breakfast may be the most important meal of the day, but for some it's that morning cup of joe they can't live without.  

    But Northeastern University sophomores Ali Kothari and Johnny Fayad may have found a new way to get that morning fix.

    "We were constantly running late for our 8:00 a.m. classes and never had time to eat our breakfast and, more importantly, drink our coffee.  So we thought why can't we eat our coffee?" Kothari said.

    The co-founders had 60 seconds to pitch their java start-up New Grounds Food  to a "Power Pitch" panel with Patrick Chung, founding partner of the Experiment Fund, Lauren Jupiter, managing partner with Accel Foods, and John Moore, co-founder of Nobletree.  Will they convince the panel they have what it takes to win this frothy market? Watch the video above to find out!

    Building Buzz

    Kothari and Fayad met in their early morning financial accounting class, which they both struggled to make on time.

    Anatomy of the bar


  • Scio aims to be your sixth sense

    Erin Barry at Power Pitch 2 yrs ago

    Imagine walking down the grocery aisle, holding a small laser gadget and scanning an apple to see how much sugar it contains, how many calories it has, or even if it's ripe. It may sound like science fiction—but one start-up has created the app that makes it a reality. And the founders believe its potential is enormous.

    "SCiO is the first molecular sensor that fits in the palm of your hand. It scans the molecular fingerprints of materials and sends instant relevant information to your smartphone," pitched Dror Sharon, co-founder of Consumer Physics, which is behind the SCiO.

    Sharon had 60 seconds to make his pitch and convince a panel of experts, and you, his company has what it takes to become the next big thing. The panel included Clara Sieg, partner with Revolution Ventures, Stephanie Palmeri, principal at SoftTech VC and Mark Siegel, a managing director at Menlo Ventures. CNBC anchor Mandy Drury was the host.

    Will the panel be intrigued? Watch the video to find out!

    Pocket-sized molecular scanner

    "Our mission is to help people better understand the world around them and to encourage our community to help map the physical world," Sharon told CNBC.  

  • The picture perfect selfie - now possible?

    Erin Barry at Power Pitch 2 yrs ago

    What do Bradly Cooper, Ellen DeGeneres, Meryl Streep, and Brad Pitt have in common?  Besides being part of Hollywood's elite, they also shared a moment in Twitter history.  The "selfie" snapped by Cooper, and posted by DeGeneres, became one of the most retweeted posts ever. 

    Well now there's a start-up that is trying to make every selfie look as perfect as possible (minus the celebs).

    "Our mission is to light front facing camera users while they take selfies, skype, or facetime so they can look amazing, even in the dark," explained Allan Shoemake, president of  Glow Enterprises, which makes the LuMee Case.

    Shoemake had 60 seconds to make his pitch to Wired Magazine writer Issie Lapowsky, NEA Partner Patrick Chung, Maveron Principal Rebecca Kaden and CNBC host Mandy Drury. But will the Power Pitch panel think his idea is the next big thing, or just a shot in the dark? Watch the video above to find out!

    Lightbulb goes off

    According to the company's website, the case takes about 30-45 minutes to charge and will last 2 hours on full brightness.

    Lighting up the Competition

  • Budding start-up aims to blossom

    Erin Barry at Power Pitch 2 yrs ago

    Sometimes we need the perfect way to say "I love you" or "I'm thinking of you," or even "I screwed up!" But what happens when the flowers you send don't resemble what you paid for? Start-up BloomNation hopes to nip that in the bud.

    "At the end of the day we ended up getting something that was delivered in a box or looked nothing like we saw on the Internet. We got so tired we had to do something about it," pitched co-founder David Daneshgar.

    Daneshgar along with co-founder Farbod Shoraka had 60 seconds to pitch their big idea to our panel of experts including: Jenny Lefcourt, Freestyle Capital Investor and founder of the, Kent Bennett, Bessemer Ventures Partner, and Eurie Kim, Forerunner Ventures Principal. Watch the video to find out if they were in or out!

    Poker to petals

    The founders used the winnings toward design, development and sales, and the following year they launched

    Start-up says it's redesigning interior design

    The company even accepts bitcoin.

    Growing in a competitive industry

    —By CNBC's Erin Barry

  • Start-up trying to revamp sunscreen from head to toe

    Erin Barry at Power Pitch 2 yrs ago

    Kristen McClellan hated taking time out of her vacation to apply sunscreen.  The process was time consuming, and if she missed those pesky, hard to reach spots she’d burn.  McClellan thought there just had to be a better way and started developing a solution while still a student at Cornell University.

    “I really think SnappyScreen is going to be the next big thing for sunscreen application. We’re not only going to make this easier for people but really provide something that is going to help the epidemic of skin cancer,” McClellan said.

    McClellan “Power Pitched” her start-up to panelists Women Innovate Mobile co-founder Kelly Hoey, Prevention magazine’s beauty and lifestyle director Olessa Pindak, and Lucaspoint Ventures founder and CEO Adam Quinton.  Will the panelists think this business has a bright future? Click the video above to find out!

    Sun Protection 2.0

    RELATED: Start-up cuts fuel costs thanks to the sun

    “We’re thinking of the sunscreen cartridges as the Keurig cup of sunscreens,” McClellan told CNBC.

    Staying safe from the sun

  • Getting polished at the workplace

    Erin Barry at Power Pitch 2 yrs ago

    “[Our mission] is to make the lives of working women easier,” Mountanos said.

    See Katina Mountanos and Liz Whitman pitch their start-up Manicube to “Power Pitch” panelists Menlo Ventures managing director Sonja Hoel Perkins, Minx Nails CEO Janice Jordan, and Galvanize Ventures Kate Shillo. CNBC viewers also got a chance to vote during the segment. Manicube's Pitch received 21,000 votes. Click the video above to see the results!

    After graduating from Harvard Business School, Mountanos and Whitman entered the financial services industry. They noticed that services for their male colleagues, such as shoe shining and hair barbers, were readily available at the office, however, there were no services for women.  

    RELATED: Never have a dead cellphone again – in style

    “We want to make it easier for women to manage their lives while enjoying the challenges of work. And we want them to look good doing it,” Mountanos said.

    Nailing down a business model

      RELATED:Entrepreneur makes millions doing chores we all dread 

  • Need a car? Rent your neighbor’s

    Erin Barry at Power Pitch 2 yrs ago

    Getting around town without a car can be a hassle. And while owning a car brings convenience – it also brings a lot of extra costs, like insurance and parking.  One start-up trying to solve both problems is Getaround.

    “We enable car owners to share their car when they’re not using it, which is about 23 hours a day, making over $10,000 a year,” pitched Jessica Scorpio. “We’re connecting car owners with people who need a car.”

    CNBC gave the car-sharing start-up founder just 60 seconds to “Power Pitch” her business to Corum Group President Nat Burgess, Vast Ventures Partner Nikhil Kalghatgi, Revolution Director Evan Morgan, and CNBC host Mandy Drury.

    Click the video above to see whether our panelists get in or get out on Getaround.

    Getting Getaround started

    Scorpio, along with her co-founder Sam Zaid figured that with 1 billion cars on the road, the problem of car over-population would be a huge business opportunity if they could figure out a way to fix it.

    Renting your neighbor’s car

    RELATED: The future of your commute – Scoot?

    Driving the competition