Posts by Erin Barry

  • Can this start-up ‘catch up’ to Heinz?

    Erin Barry at Power Pitch4 mths ago

    Two best friends are on a mission to reinvent a kitchen staple—that hasn’t changed in more than 50 years.

    “We’re making ketchup interesting again,” said co-founder Scott Norton.

    CNBC gave Norton and co-founder Mark Ramadan 60 seconds to Power Pitch their condiment company Sir Kensington’s to executive chef and restaurateur Michael Psilakis, Chop’t Creative Salad Company CEO Nick Marsh and CNBC host and foodie Dominic Chu. See whether they gave them a thumbs up or just a bunch of rotten tomatoes in the above video!

    Back to basics

    The co-founders met while studying at Brown University and discovered they both shared a love for food. During their senior year, in 2004, they came across an article in the New Yorker about consumers’ perception of Heinz as the superior ketchup.  To them, the idea that ketchup could only have one universally loved formula was fundamentally flawed—and they saw an opportunity.

    “Ketchup is in 97 percent  of American homes,” said Ramadan. “It’s a multibillion dollar market and it hasn’t evolved in 50 years.”

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