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Facebook (FB) announced a major new feature Thursday: "Gifts."
The company will be working with partners to allow Facebook users to send cookies, chocolate, socks, and other types of gifts to other Facebook users, simply by clicking a small "gift" icon.
The service will keep track of special dates, like birthdays, and ask a user's friends whether they want to send something. The gift will consist of a coupon or physical item: Your friends will be prompted to enter the address to which they want the gift shipped, and then you'll be asked for a credit or debit card to pay for it. According to Facebook, you can pay with a Visa, Mastercard, American Express, or Discover branded credit or debit card.
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Facebook has tried other eCommerce features before, but they've mostly failed. People go to Facebook to hang out and share things with friends, not to shop. One merchant
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