Apple's stock is down 25% from its peak.
Many factors have contributed to that drop. But none is more important than this:
Apple has lost its edge.
What does that mean?
It means that Apple is no longer the clear product leader in several categories in which it has dominated the world in the past five years.
Now, of course, Apple is still the most valuable and profitable company in the world. And its product design, manufacturing, and distribution is still remarkable. And it's still a great company. So, let's be specific.
For most of the past five years, Apple has led the world in the following key areas. In the past couple of years, however, Apple has lost its lead. And in some areas, it has actually fallen behind:
- Smartphones. Apple reinvented the smartphone category with the launch of the iPhone in 2007. For the first five years of its existence, the iPhone was unequivocally the best smartphone on the market. Now, many people consider other new smartphones to be better than the