When Microsoft's (MSFT) Windows 8 lurches out of Redmond in late 2012 it will come as a surprise to absolutely no one. The company has been already demonstrated beta versions, leaked copies to the press and tried in vain to generate buzz where none exists.
Apple (AAPL) is different. Heading into the company's World Wide Developers Conference next week in San Francisco absolutely no one has any more than an educated guess as what products might be announced. The Street has been trained to expect something stunning, gorgeous and insanely great. There will be no "testing" period. Apple tells you what to think, they don't ask.
Without any guidance from the company itself the best guess of analysts has Apple announcing a new iPhone, a new iPad form factor, and maybe even the long awaited AppleTV.
To help sift through the rumors one-by-one, Breakout spoke to Sean Udall, author of the TechStrat Report.
iPhone 5 Ready to Launch?
The latest iPhone 4S has been a monumental financial success despite being limited in terms of technical advancement. With little more than a buggy voiced-recognition program to distinguish it from the iPhone4 the 4s was met with a shrug and overwhelming demand. Eventually even Apple is going to have to step it up to retain its utterly dominant market position.
"The next phone is probably going to be what the iPhone 4S should have been," says Udall. Better camera, better chips, updated Siri software and a larger screen are all on the list of what consumers want to see. As far as Apple is concerned Udall thinks the goal is to "keep engendering the user base to use it's product."Read More »from Apple WWDC: The Rumor Mill of Potential iProducts