A revolution is underway in the battle for your living room. Referred to as cutting the cord, more people are switching from subscription cable and satellite TV to streaming services, also called over-the-top services, like Netflix (NFLX). Industry watchers like Business Insider believe a generational shift is underway, with younger viewers leaving television in favor of wireless internet that allows them to stream content to mobile devices.
Tech giants Google (GOOG) and Apple (AAPL) have taken notice and are also in the game of trying to change the way we view television. But a smaller tech company is giving them all a run for the money. In our first episode of “Breakout Profiles” we’re introducing you to Aereo — the only company streaming live local television to users.
With strong financial backing from media titan Barry Diller, chairman of IAC and known widely for creating the Fox Broadcasting Company and USA Broadcasting, the company got off the ground quickly, and launched in March 2012.
Right now, the Internet-based service is only operating in New York City. It delivers 31 channels in three different languages — ranging from NBC and CBS to Telemundo and SinoVision — right to smartphones, tablets, PCs and even existing television sets.
In order to offer more flexibility than traditional pay-TV, there’s no subscription required. Membership plans range from $1 a day to $8 a month. And if you spring for the entire year, it’ll cost you a total of $80 --which is what many of us pay for cable each month.
“The idea that you have to buy everything in this consolidated package is what we are really trying to go after,” says Chet Kanojia, founder and CEO of Aereo. “I don’t know many 35 [years old] and under today that are desperately calling the cable company and saying ‘gosh I want that cable package.’”
Kanojia explains in the attached video that getting even a small percentage of viewers to cut the cable cord will go a long way in transforming the industry.
Read More »from Aereo Expansion Could Signal Major Shift in Television