Posts by Joanna Weinstein

  • Harvard alum’s start-up's shorts 'not dad's jock strap'

    Joanna Weinstein at Power Pitch 1 yr ago


    Recent Harvard alum, Terry White, says the North Moore Short is "not your dad's jock strap." White promises his shorts will hold everything a guy on the go would need.

    Watch White pitch his shorts to Alicia Syrett, board member of the New York Angels, Patrick Chung, founding partner of seed stage venture firm, Xfund, and David Wu, general partner at VC firm, Maveron.

    Will the panel think the shorts are a good fit? Watch the video to find out!

    Behind the seams

    White, who was a college athlete, spent a little over a year working in real estate development, but quickly shifted gears.

    He founded e-commerce start-up Wolaco, which stands for Way of Life Athletic Co. Wolaco's first product is the North Moore Short, named after a street in New York's Tribeca neighborhood where White first lived.

    The North Moore Short fits under an athlete's workout clothes. It consists of two water-resistant compression pockets, one large enough for a phone and another one for keys, cash and credit cards.

    "You are now free to run, jump, pull up, push up, sprint and pick up some beers on the way home ... only if you've earned it," says the start-up's website.

  • The Open Table of Salons and Spas

    Joanna Weinstein at Power Pitch 1 yr ago


    Two female entrepreneurs are making over the beauty industry. And they're doing it from your phone.

    "Think Open Table, but for beauty services," says Hillary Hutcheson.

    Hillary Hutcheson and Ritika Gill founded   Beauty Booked, an app they say provides 24/7 real-time access to thousands of top salons.

    Watch the duo pitch their start-up in just 60 seconds to Sonja Hoel Perkins of Broadway Angels, Deborah Jackson, founder and CEO of Plum Alley, and Jessica Peltz, Venture Capitalist at KBS+ Ventures.

    Will the panel call Beauty Booked a beautiful thing or say, get a makeover?

    Hutcheson and Gill met working at major French cosmetics and beauty company, L'Oreal.

    "Given our busy lifestyles, we were accustomed to managing all areas of our lives online, from restaurant reservations, to travel to doctors' appointments. We couldn't understand why an online booking solution for beauty services didn't exist," the founders told CNBC.

    Beauty Booked is available on IOS, desktop and salon and spa widget on The founders say they plan to launch on Android this year.

  • Military tech helps you pick the perfect sofa

    Joanna Weinstein at Power Pitch 1 yr ago


    A start-up is turning its experience in military defense systems into a high-tech app for furniture shopping. The techie behind it says the app transforms the shopping experience by helping furniture shoppers see exactly what that new sofa will look like in their living room—before they buy it.

    It's called Cimagine, and its founder, Yoni Nevo, says it's a game changer.

    Watch Nevo pitch his new technology to panelists Alicia Syrett, board member of the New York Angels, Maxwell Ryan, Apartment Therapy founder, and Nat Burgess, Corum Group president. Will the "Power Pitch" judges envision his start-up as the next big thing?

    Nevo and his wife always had trouble imagining how furniture would look in their home while shopping.

    "Our technology is different, but the expertise of our team stems from very profound roots, and is hard to find in other places," he told CNBC.

    Cimagine   crosses cutting-edge augmented reality technology with interior design into an app that allows users to drop 3-D images of furniture into any room.

    —CNBC's Ray Parisi contributed to this story.

  • Start-up hopes to take its ski boot to the apex

    Joanna Weinstein at Power Pitch 1 yr ago

    With ski season in full swing, one Colorado start-up is revamping the traditional ski boot. Unlike those old-school boots, Apex Ski Boots founder Denny Hanson says, you'll find his comfortable.

    Watch Hanson pitch his start-up to a panel with Dennis Crowley, a former ski and snowboard instructor and Foursquare founder, Sam Moulton, executive editor of Outside Magazine , and Alicia Syrett, a lifelong skier and New York Angels board member.

    Will this panel on CNBC's "Power Pitch" call the boots Black Diamond worthy? Click the video to find out.

    Packing Powder

    A ski industry veteran and skier of 60 years, Hanson is no bunny to the slopes. He co-founded Hanson Ski Boots with his brother Chris. The two introduced a rear entry ski boot in the 1970s. The goal then was to make getting in and out of ski boots easier.

    With Apex Ski Boots, a start-up founded in 2008, the Hansons are going for comfort.

    "The biggest complaint from skiers of all ages and abilities is that their boots are uncomfortable," Denny Hanson told CNBC.

    When customers want to ski, they slide the inner boot into the rigid outer shell of the boot.

    Full speed ahead

  • Start-up reshaping lingerie

    Joanna Weinstein at Power Pitch 1 yr ago

    Join the lingerie revolution, says French entrepreneur Morgan Hermand-Waiche. While shopping for his girlfriend, Hermand-Waiche found only expensive lingerie in limited sizes, an experience that led him to unhook the lingerie industry as we know it. He says his e-commerce start-up takes the best of Zara, Victoria's Secret and Amazon to produce fashionable and affordable intimates. 

    CNBC gave Hermand- Waiche just 60 seconds to reveal his new lingerie line to a panel of experts with Kelly Hoey, Cuurio Chief Marketing Officer, Nikhil Kalghatgi, Vast Ventures Partner, and Alicia Syrett, CEO of Pantegrion Capital. Will they find his start-up hot, or not? Watch the video to find out!

    Boosting bottom lines

    The Adore Me website features more than 400 styles, overseen by Helen Mears, a former director of design for Victoria's Secret. Although designs are done in house, the start-up manufactures its inventory in Asia. 

    "We work with the largest manufacturers who supply large brands such as Calvin Klein, Victoria's Secret and DKNY," the founder told CNBC.

    Busting the competition

  • What the cluck? Start-up cooks up a new burger

    Joanna Weinstein at Power Pitch 1 yr ago

    One food industry veteran has some beef with the traditional store-bought burgers. He says he can do healthy burgers better.

    "It's 52 percent less fat, has 34 percent fewer calories and it's also certified gluten free," pitched Steve Gold, founder of burger start-up Cluck 'n Moo.

    Click the video above to watch Gold cook up his 60-second pitch to a panel with Chef Huda of "Cutthroat Kitchen," Nick Marsh, CEO of Chop't Creative Salad Co., and Nikhil Kalghatgi, partner at Vast Ventures. Will the "Power Pitch" panel eat up his chicken and beef hybrid or call it unappetizing?

    Heating up

    As a former vice president of sales and marketing for major poultry supplier Murray's Chicken, Gold has more than 30 years in the food industry under his belt.

    "With my guidance, Murray's was the first to introduce antibiotic-free chicken and turkey burgers," he told CNBC. Gold then hatched Cluck Inc. back in 2003.

    The start-up produces the burgers in southern New Jersey. "We use chicken and beef from family farms in the United States that follow our strict humane growing practices," said Gold.

  • Pot start-up rolls out accessories

    Joanna Weinstein at Power Pitch 1 yr ago

    Time for the marijuana industry to get a makeover, says Josh Gordon, founder and CEO of e-commerce start-up The Bureau.

    He's weeding out tie-dye and leaf graphics for chic new designs. The 27-year-old said he has high hopes to "raise the standards for the [marijuana] industry," and nix the black-market feel.

    "Whether we're talking about a grandmother dealing with [the] side effects of chemotherapy, or a modern professional that consumes recreationally, they deserve to be treated like the high-value consumer they are," said Gordon.

    Watch this entrepreneur pitch his pot packaging to a panel with Troy Dayton, CEO of ArcView Group, a firm that connects investors to pot start-ups, David Dinenberg, founder and CEO of KindBanking, and Wendy Robbins, producer and director of "The Marijuana Show." Will the panel be in or nip his start-up in the bud?

    Lighting up

    Growing up, Gordon spent winters at his family home in Colorado, where the cannabis industry has gone more mainstream.

    While working on his MBA in New York in 2011, Gordon founded a start-up called Rodawg. This month he changed the name to The Bureau, referencing a storage cabinet.

    Pot profits


  • Start-up packs macho in a box

    Joanna Weinstein at Power Pitch 1 yr ago

    One man says he's created the perfect bromance between a crate and a crowbar. "We hand select stuff that guy's love ... pack it into wooden crates, and send every crate with a crowbar," Jonathan Beekman told CNBC.

    Beekman founded, a company curating gifts solely for men. Its tag line: "We build awesome gifts."

    Watch Beekman give his 60-second pitch to an expert panel with Nikhil Kalghatgi, Vast Ventures partner; Kelly Hoey, Cuurio's chief marketing officer; and Paul Cianciolo, FirstMark Capital vice president. Will his start-up be one giant leap for mankind? Or will the panel call it not so "awesome."

    Gear, gadgets & grub

    "Most people end up settling for a 'consolation gift' like a gift card and get really depressed when their gifts land flat," Beekman told CNBC.

    He founded Man Crates in October 2011, with the manifesto "We say 'no' to ugly neckties, cologne samplers and executive trinkets. We don't save wrapping paper, we don't do ribbons."

    Read more: Honey, I'm Spicy!

    Manning up

  • Honey, I’m Spicy!

    Joanna Weinstein at Power Pitch 1 yr ago

    Attention hot sauce enthusiasts. Entrepreneur Casey Elsass has an announcement: "I love you Sriracha, but spicy honey is the next big thing."

    At 28, Casey Elsass quit his administrative job at the Metropolitan Opera in New York to co-found condiment start-up MixedMade in Brooklyn with his good friend Morgen Newman. Their first product is Bees Knees Spicy Honey, made from just honey and chili pepper.

    Watch co-founder Elsass make his pitch for the sweet and spicy condiment in just 60 seconds to a "Power Pitch" panel with Alexander Smalls, executive chef at The Cecil, Rohan Oza, founder and CEO of Idea Merchants Capital, and Richard Demb, Abe's Market co-founder. Will the panel call it the "bee's knees," or will MixedMade get stung?

    Sugar & Spice

    Elsass said brand named condiments are chock full of low-quality ingredients. "Food and life should be unexpected and unboring," he said.  

    Elsass said there is no "secret ingredient," but he keeps the mixture of the three types of chili peppers a secret. He suggests hot honey lovers drizzle his Bees Knees on ice-cream, pizza, eggs or even cornbread.

    Heating up

  • Start-up calling on 2-year-old authors

    Joanna Weinstein at Power Pitch 2 yrs ago

    One mom says she has the solution to that growing pile of kiddie art.  

    "The average child brings home 800 pieces of artwork by the end of the elementary school years. What do you do with it all?" asked Carolyn Lanzetta.

    The answer avoids storage and overcrowded fridge doors. Instead Lanzetta co-founded Plum Print, a start-up transforming artwork into custom coffee-table books. And she told CNBC she's been profitable from Day One.

    The founder had 60 seconds to paint her big picture to a panel with Rothenberg Ventures Partner Fran Hauser, Mommy Blogger Kristin Quinn and Pipeline Fellowship founder and CEO, Natalia Oberti Noguera. Will she draw the panel in? Click the video below to find out.

    Trader turned art entrepreneur

    Lanzetta spent the early days of her career trading on Wall Street, but told CNBC she always dreamed of running her own business.

    Although Lanzetta said it took her roughly 40 hours of work to make just one book, the idea was a big hit among friends.

    "It was clear that we had hit a significant pain point," she said.