Posts by Joanna Weinstein

  • Start-up reshaping lingerie

    Joanna Weinstein at Power Pitch 9 days ago

    Join the lingerie revolution, says French entrepreneur Morgan Hermand-Waiche. While shopping for his girlfriend, Hermand-Waiche found only expensive lingerie in limited sizes, an experience that led him to unhook the lingerie industry as we know it. He says his e-commerce start-up takes the best of Zara, Victoria's Secret and Amazon to produce fashionable and affordable intimates. 

    CNBC gave Hermand- Waiche just 60 seconds to reveal his new lingerie line to a panel of experts with Kelly Hoey, Cuurio Chief Marketing Officer, Nikhil Kalghatgi, Vast Ventures Partner, and Alicia Syrett, CEO of Pantegrion Capital. Will they find his start-up hot, or not? Watch the video to find out!

    Boosting bottom lines

    The Adore Me website features more than 400 styles, overseen by Helen Mears, a former director of design for Victoria's Secret. Although designs are done in house, the start-up manufactures its inventory in Asia. 

    "We work with the largest manufacturers who supply large brands such as Calvin Klein, Victoria's Secret and DKNY," the founder told CNBC.

    Busting the competition

  • What the cluck? Start-up cooks up a new burger

    Joanna Weinstein at Power Pitch 25 days ago

    One food industry veteran has some beef with the traditional store-bought burgers. He says he can do healthy burgers better.

    "It's 52 percent less fat, has 34 percent fewer calories and it's also certified gluten free," pitched Steve Gold, founder of burger start-up Cluck 'n Moo.

    Click the video above to watch Gold cook up his 60-second pitch to a panel with Chef Huda of "Cutthroat Kitchen," Nick Marsh, CEO of Chop't Creative Salad Co., and Nikhil Kalghatgi, partner at Vast Ventures. Will the "Power Pitch" panel eat up his chicken and beef hybrid or call it unappetizing?

    Heating up

    As a former vice president of sales and marketing for major poultry supplier Murray's Chicken, Gold has more than 30 years in the food industry under his belt.

    "With my guidance, Murray's was the first to introduce antibiotic-free chicken and turkey burgers," he told CNBC. Gold then hatched Cluck Inc. back in 2003.

    The start-up produces the burgers in southern New Jersey. "We use chicken and beef from family farms in the United States that follow our strict humane growing practices," said Gold.

  • Pot start-up rolls out accessories

    Joanna Weinstein at Power Pitch 1 mth ago

    Time for the marijuana industry to get a makeover, says Josh Gordon, founder and CEO of e-commerce start-up The Bureau.

    He's weeding out tie-dye and leaf graphics for chic new designs. The 27-year-old said he has high hopes to "raise the standards for the [marijuana] industry," and nix the black-market feel.

    "Whether we're talking about a grandmother dealing with [the] side effects of chemotherapy, or a modern professional that consumes recreationally, they deserve to be treated like the high-value consumer they are," said Gordon.

    Watch this entrepreneur pitch his pot packaging to a panel with Troy Dayton, CEO of ArcView Group, a firm that connects investors to pot start-ups, David Dinenberg, founder and CEO of KindBanking, and Wendy Robbins, producer and director of "The Marijuana Show." Will the panel be in or nip his start-up in the bud?

    Lighting up

    Growing up, Gordon spent winters at his family home in Colorado, where the cannabis industry has gone more mainstream.

    While working on his MBA in New York in 2011, Gordon founded a start-up called Rodawg. This month he changed the name to The Bureau, referencing a storage cabinet.

    Pot profits


  • Start-up packs macho in a box

    Joanna Weinstein at Power Pitch 1 mth ago

    One man says he's created the perfect bromance between a crate and a crowbar. "We hand select stuff that guy's love ... pack it into wooden crates, and send every crate with a crowbar," Jonathan Beekman told CNBC.

    Beekman founded, a company curating gifts solely for men. Its tag line: "We build awesome gifts."

    Watch Beekman give his 60-second pitch to an expert panel with Nikhil Kalghatgi, Vast Ventures partner; Kelly Hoey, Cuurio's chief marketing officer; and Paul Cianciolo, FirstMark Capital vice president. Will his start-up be one giant leap for mankind? Or will the panel call it not so "awesome."

    Gear, gadgets & grub

    "Most people end up settling for a 'consolation gift' like a gift card and get really depressed when their gifts land flat," Beekman told CNBC.

    He founded Man Crates in October 2011, with the manifesto "We say 'no' to ugly neckties, cologne samplers and executive trinkets. We don't save wrapping paper, we don't do ribbons."

    Read more: Honey, I'm Spicy!

    Manning up

  • Honey, I’m Spicy!

    Joanna Weinstein at Power Pitch 2 mths ago

    Attention hot sauce enthusiasts. Entrepreneur Casey Elsass has an announcement: "I love you Sriracha, but spicy honey is the next big thing."

    At 28, Casey Elsass quit his administrative job at the Metropolitan Opera in New York to co-found condiment start-up MixedMade in Brooklyn with his good friend Morgen Newman. Their first product is Bees Knees Spicy Honey, made from just honey and chili pepper.

    Watch co-founder Elsass make his pitch for the sweet and spicy condiment in just 60 seconds to a "Power Pitch" panel with Alexander Smalls, executive chef at The Cecil, Rohan Oza, founder and CEO of Idea Merchants Capital, and Richard Demb, Abe's Market co-founder. Will the panel call it the "bee's knees," or will MixedMade get stung?

    Sugar & Spice

    Elsass said brand named condiments are chock full of low-quality ingredients. "Food and life should be unexpected and unboring," he said.  

    Elsass said there is no "secret ingredient," but he keeps the mixture of the three types of chili peppers a secret. He suggests hot honey lovers drizzle his Bees Knees on ice-cream, pizza, eggs or even cornbread.

    Heating up

  • Start-up calling on 2-year-old authors

    Joanna Weinstein at Power Pitch 3 mths ago

    One mom says she has the solution to that growing pile of kiddie art.  

    "The average child brings home 800 pieces of artwork by the end of the elementary school years. What do you do with it all?" asked Carolyn Lanzetta.

    The answer avoids storage and overcrowded fridge doors. Instead Lanzetta co-founded Plum Print, a start-up transforming artwork into custom coffee-table books. And she told CNBC she's been profitable from Day One.

    The founder had 60 seconds to paint her big picture to a panel with Rothenberg Ventures Partner Fran Hauser, Mommy Blogger Kristin Quinn and Pipeline Fellowship founder and CEO, Natalia Oberti Noguera. Will she draw the panel in? Click the video below to find out.

    Trader turned art entrepreneur

    Lanzetta spent the early days of her career trading on Wall Street, but told CNBC she always dreamed of running her own business.

    Although Lanzetta said it took her roughly 40 hours of work to make just one book, the idea was a big hit among friends.

    "It was clear that we had hit a significant pain point," she said.

  • Couching pricey high-end furniture

    Joanna Weinstein at Power Pitch 3 mths ago

    Aamir Baig’s company puts a new business model on the table — luxury furniture at an affordable price. Baig cofounded e-commerce furniture start-up, Bryght, which he projects will hit $5 million in revenue by the end of this year.

    “We’re like Warby Parker for furniture,” he told CNBC.

    Baig had 60 seconds to pitch his “bryght” idea on a very well furnished panel with Judy George, owner of home branding and design firm Judy George International, Stephanie Palmeri, a principal at SoftTech VC, and Maxwell Ryan, founder of “Apartment Therapy.” Will Baig’s pitch floor the panel or will they dim out his idea? Watch the video to find out.

    Bryght beginnings

    Back in 2006, Baig’s friend Andy Prochazka visited a trade show in China. While there, Prochazka noticed the disparity between manufacturer sale prices and retail prices. He found the gap particularly significant in the high-end furniture sector.

    During the Power Pitch segment, Stephanie Palmeri asked Baig explain Bryght’s shipping costs, as well as customer expectations on speed of delivery.

    RELATED: Start-up says it’s redesigning interior design

  • Hey, four eyes! A start-up's new vision for eyewear

    Joanna Weinstein at Power Pitch 4 mths ago

    Eyeglass wearers unite. One recent MBA graduate is rebelling against the high cost—and high maintenance—of prescription eyewear.

    "It's time for glasses to change," Konrad Billetz said.

    Billetz founded start-up, Frameri, in July, with one mission: "No more changing frames every time your prescription changes or overpaying for glasses."

    Billetz had 60 seconds to pitch his big vision to a panel with Maveron Partner David Wu; Cuurio Chief Marketing Officer Kelly Hoey; and University of Pennsylvania's E-Commerce Professor, David Bell.

    Will the panel see his big idea clearly or be out on his new look? Watch the video above to find out.

    Framing the business

    Billetz started wearing bulky, corrective lenses at age 11—after a childhood friend accidentally shot him in the eye with a BB gun.  Eventually, he got tired of wearing the same glasses every day but couldn't find a style he liked.

    Now his e-commerce start-up, Frameri, offers interchangeable lenses and frames. Billetz hopes to make changing eyewear as easy as changing your outfit.

    "We design glasses for actual glasses wearers," he told CNBC.

    Eyeing the competition

  • Bringing 'sexy' back to lingerie

    Joanna Weinstein at Power Pitch 5 mths ago

    No more granny panties, says Stefanie Mnayarji, co-founder of lingerie start-up Luxxie Boston. Mnayarji left a career in quantitative finance to face a new equation: how to highlight a woman's sexy curves without compromising style or comfort.

    "You can think of us as Agent Provocateur meets Under Armour," Mnayarji said. "In the year 2014 women deserve to no longer have to torture themselves to look good."

    The company launched a Kickstarter campaign six weeks ago, and Mnayarji said Luxxie Boston broke through its funding goal by 211 percent. But will our "Power Pitch" panelists get behind the start-up?

    Watch Stefanie Mnayraji show off her big idea in just 60 seconds to the panel of angel investor Divya Gugnani, Cuurio Chief Marketing Officer Kelly Hoey and FirstMark capital founder Lawrence Lenihan. The segment was hosted by CNBC's Mandy Drury. Will this founder slip up or will her sexy pitch sell? Watch the above video to find out.

    Shaping Up

    Mnayarji told CNBC she was tired of adjusting her skirt and dealing with other wardrobe malfunctions during the workday.

      Busting through the competition


  • Stuffed animals designed by your kid

    Joanna Weinstein at Power Pitch 5 mths ago

    Alex Furmansky's little sister, Michelle, would come home from school with creative artwork. The family would display it on the fridge for a few days, but soon the drawings wound up in the attic. Meanwhile, Michelle would be entertained by her collection of stuffed animals.

    "I dreamed of a way of combining her original art with her love for plush toys," said Furmansky. So after toying with the idea for several months, he founded the start-up, Budsies.

    Watch Alex Furmansky show off his custom toys in just 60 seconds to a Power Pitch panel with former toy retail executive, Rachel Jarrett, President of K'Nex Brands, Michael Araten, and co-founder and COO of Expansion VC, Ryan Melohn. Will the panelists be buddy-buddy with Budsies or call it child's play?

    Paper to Plush

    Furmansky is no toymaker. But he said he's partnered with some top designers to create an online destination for designing custom plush toys. And he's made it pretty easy. Customers just snap a picture of the artwork and email Next, a team of designers, cutters, and seamstresses coordinate to complete the final Budsies plush toy.