When it comes to attracting shoppers, it looks like some retailers are going old school. Realizing that a significant chunk of consumers' shopping habits aren't confined to the web, a few online pure-plays are venturing into bricks-and-mortar territory.
BaubleBar, a two-year-old online retailer that sells fashion jewelry, opened a store on New York City's Fifth Avenue this month.
Piperlime store opening, New York City
Piperlime, the online shopping boutique owned by Gap (GPS), opened its first real-world store in September in New York City's fashionable SoHo neighborhood (in the photo to the left). The 4,000-square-foot shop sells a mix of clothes, handbags, shoes and jewelry from its web site, and features kiosks that give shoppers access to additional products on Piperlime.com.
Bonobos, an online menswear store that started in 2007, began testing the offline waters last year with so-called Guideshops. These appointment-only showrooms let shoppers try on Bonobos clothes — known for their superior fit — before buying. SoRead More »from Online Retailers Go Retro… Open Brick-and-Mortar Stores