Downtown Las Vegas has two main draws: the Gold & Silver Pawn Shop, the setting of the History Channel’s widely popular “Pawn Stars” series, and the Fremont Street Experience, a nightly light show extravaganza created by the City of Las Vegas to attract tourists away from The Strip and to this relatively unknown part of the city.
Walk a few short blocks away from these attractions and one will get the true taste of downtown Vegas: seedy motels, belligerent vagrants, boarded up buildings, check-cashing stores and bail bond services. Even locals avoid these streets after dusk.
Yet it’s downtown, not the ritzy, high-energy and grandiose Strip, that has captivated the attention and money of one of Vegas’ most prominent residents.
Tony Hsieh, CEO of online shoe and apparel company Zappos.com and author of the best-selling book Delivering Happiness, decided downtown could be changed for the better. His determination to remake the blighted neighborhood into one that he, his friends and
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