Warren Buffett is widely regarded as the greatest living investor, having grown his company, Berkshire Hathaway, into an investing and business conglomerate valued at more than $200 billion. Along the way he's made himself and his investors very rich. Today Buffett's fortune is estimated at $50 billion, making him the world's third-richest person, according to Forbes 2011 Richest People list.
The secret to his success is chronicled in a new book, Secrets in Plain Sight: Business & Investing Secrets of Warren Buffett, written by Jeff Matthews, a Buffett follower and investment manager. In the accompanying interview, Matthews and Henry Blodget discuss a few of the 39 secrets listed in the book.
Buffett's approach starts with simplicity and common sense. "He can take very profound ideas and communicate them very simply," says Matthews. For the most part, Buffett's strategy and philosophy are fairly simple and easy to follow.
Here are some of our favorite and most surprising secrets:
1.
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