Amazon is apparently sick of getting clobbered by Apple's iTunes in digital music sales. The e-commerce giant, which used to be the go-to place for music online, just offered a startling one-day special, selling Lady Gaga's new album at 99 cents a copy.
The album wholesales for around $9, so this meant that Amazon was briefly losing about $8 per sale. Estimates for the album's first-day sales are about 250,000-350,000 copies, so assuming Amazon sold a third of those copies, it might have lost $800,000 on the promotion.
After the one-day sale, moreover, Amazon began selling the album for $6.99, which means it's still losing money on every sale. This is in contrast to Apple, which is selling the basic album and an expanded version for much higher prices.
So, what's Amazon up to?
It is presumably trying to raise awareness for its own music downloading store, using the Lady Gaga promotion as a loss-leader to get folks in the door.
This is a typical move: Retailers often offer
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