Is $250 too much to spend on a pair of Air Jordans?
Even when they look like ... this?
Nike (NKE) is betting that shoppers will step up and take the plunge on its latest Air Jordan model -- the new Air Jordan XX8 -- despite the "stealth" look and black zippered overshoes that are more reminiscent of banker's spats than high-top sneakers. Yes, that black sleeve zips up over all of the neon green, and the wearer's ankles, when it's game time.
It's a look that, even Nike admits, isn't for everyone.
"The reality is Nike is never going to tell us to just be safe because that's not Nike," Jordan brand president Larry Miller told ESPN at the Air Jordan XX8 launch this week in New York City. "The goal is to get the brand to be hot today and not just the products that were sold in the past."Read More »from What Price Fashion? Nike Intros $250 Air Jordans