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What restaurants can do to win back families

Why Americans are still dining out less

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Why Americans are still dining out less

Why Americans are still dining out less
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Americans have been dining out less frequently since the recession, but while the economy has been recovering, consumers' willingness to spend at restaurants hasn't, according to recent data.

"During this recession, the restaurant industry covered a steep decline of 3 percent. We since then have leveled off, but we've not been able to recoup those losses," said Bonnie Riggs, food industry analyst at NPD, which surveys about 3,000 people per day on their restaurant spending habits.

That's largely because Americans ages 18 to 34 and families with children have cut down on dining out, and many still don't feel like the economy has improved enough to justify their prerecession restaurant spending, according to NPD's research.

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Overall, many Americans have gotten used to cooking at home and actually prefer it to dining out, according to NPD. At the same time, the restaurant industry has been facing more competition from improved heat-and-eat and premade meal options from grocery stores, Riggs said.

In the year ending February 2014, families with kids made 1 billion fewer visits to U.S. restaurants than they did in the year ending February 2008, while adult-only parties made 306 million fewer visits, according to a recent NPD report.

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In order to lure families back, restaurants could stand to improve their kids menus to cater to more adventurous young eaters, according to Riggs. Restaurants might consider having a "’tweens’" menu that offers more variety than a traditional kids' menu, but smaller portions, Riggs suggests.

Restaurants should also make sure that their wait staff is friendly to kids and offer families fast service with little wait time, Riggs said.

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