The worst of winter storm Boreas will likely pass by the time Black Friday comes around, allowing retailers to breathe a sigh of relief, according to a weather expert.
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With Thanksgiving falling later this year, the holiday shopping season will be six days shorter than last year, and one winter storm between Thanksgiving and Christmas could be brutal for retailers, according to Paul Walsh, vice president of weather analytics at The Weather Channel.
Several retailers are already forecasting disappointing sales this quarter.
"You can't afford to lose a weekend with that compressed holiday season, and retailers are working overtime to make sure that they get as many sales as they possibly can, so the last thing we want to do is see a weekend storm or a big storm around a holiday," Walsh said.
Winter storm Boreas has already impacted about 50 million Americans with winter storm advisories and warnings, according to Walsh.
"The good news for retailers is that it looks like by the time we get to Black Friday, most of the ill effects of the storm will be past us," Walsh said.
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