MLS Cup will be played on Saturday. This year Sporting Kansas plays host to Real Salt Lake as each team shoots for its second championship in the 18 year history of the league.
For those who are unfamilar with U.S. professional soccer the MLS (or "Major League Soccer") has 19 teams scattered around North America. The squads tend to have vaguely European sounding names (DC United, Chivas U.S.) and play in relatively small stadiums in front of crowds that averaged 18,608 for the 2013 season. It may sound like small potatoes compared to the NFL but in the attached clip Simon Baker of Baker Avenue says the MLS has deep pocketed corporate sponsors committed to keeping a toehold in the U.S. version of the world’s most popular sport.
Companies like Microsoft (MSFT) are involved but not in size. “It’s a place marker,” explains Baker, “It says we’re here and we care about soccer moms.” Right now those soccer moms (and dads) as well as their