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    • For anyone over 30 the amount of information available online is overwhelming. Access to analyst research once required opening a brokerage account or having a well-placed source for leaks. Rumors were slowly disseminated and all but impossible to fact check. Flash crashes took days to develop.

      For teenagers like actress and editor of FoxonStocks.com Rachel Fox, when information is anything less than immediate, it is glacial. Her generation is built for speed in an age where the only filters are those on Instagram ("Insty").

      All she has to do now is figure out which of the infinite sites are value adding. In the attached clip, Fox shares three places she goes to help guide her as she teaches herself to invest and trade.

      Read More »from Investing 101: Learning to Trade and Invest in an Online World
    • It may not be the best six months we've seen in this post-recession period, but the 18 percent rally in the S&P 500 (^GSPC) since November is certainly the longest streak of monthly gains. With stocks pushing deeper into record territory, John Canally, economic strategist at LPL Financial, says investors need to heed the conflicting signals.

      "It's very strange. You have markets telling different stories," he says in the attached video. "I think I trust the commodities markets a little bit more than the U.S. stock market as an indicator."

      While stocks have been able to overcome every obstacle for the past 6 months, Canally says they're sending an "everything is great" message to investors, while bonds and especially commodities are reflecting the risk of deflation or economic contraction.

      That doesn't mean he's bailing on stocks, it simply means he's positioning for a modest pullback. "If and when we do get a pullback, it's not going to be a 10-20% pullback like we had in these past three years," he says, noting the improved fundamentals, especially in the housing sector.

      Read More »from Listen to the Commodities Markets and Stay Defensive: LPL’s Canally
    • It only took a year and about $6 billion of lost sales to get here, but JCPenney (JCP) says it's learned its lesson. In a humbling new multi-media ad campaign, the Texas-based department store chain is openly admitting that it messed up when it revamped its stores, styles and sales promotions under the brief leadership of former CEO Ron Johnson.

      As my co-host Jeff Macke and I discuss in the attached video, the mea culpa is remarkable on many fronts but it remains to be seen if the strategy works. It's a strategy that is more in line with its historic roots and formerly loyal customers rather than the younger, hipper shoppers it was aiming to attract, which is evident from the vintage storefront photos shown in the opening frames of the 30-second spot.

      Within its plea for scorned customers to "come back" is the admission that JCPenney made mistakes, but more so, as the ad copy goes, that they intend to correct them.

      "Some changes you liked and some you didn’t, but what matters from mistakes is what we learn. We learned a very simple thing, to listen to you. To hear what you need, to make your life more beautiful. Come back to JCPenney, we heard you. Now, we’d love to see you."

      As much as the video is reaching out to the sentimentality of its core middle-aged demographic, the 110-year-old retailer with 1,100 stores is also mindful that not all of its customers are older, as evidenced by the 3.6 million "likes" on its Facebook page, as well as an active presence on Twitter where it is hosting a dialog with its 115,000 followers under the #JCPListens theme.

      Read More »from JCPenney Apologizes, Promises to Listen to Scorned Customers
    • Facebook (FB) reported a mixed bag of a quarter last night raising as many questions as it answered regarding the company's long-term growth. The definitive social networking site reported earnings of 12 cents a share, missing Wall Street estimates by a penny, though revenues were slightly ahead of expectations.

      The top and bottom lines are less important to Facebook investors than the company's progress towards transitioning from desktop to mobile. FB says 30% of ad revenues are coming from mobile, up from 23% last quarter and 14% six months ago. It looks good but FB's relative growth on mobile actually lags the migration of its user base and the industry as a whole. More than half of FB users have left the desktop, and the mobile ad market is expected to grow nearly 80% this year.

      Related: Two-Thirds of Our Business Will Come From Digital & Emerging Markets, Says Sir Martin Sorrell

      How is Facebook going to pick up the pace? A hint at the answer was buried in the conference call after results were released. Speaking on the call, CFO Sheryl Sandberg dismissed the traditional idea of using clicks to measure the efficacy of online ads. Instead, FB suggests that the mere existence of the ad on FB leads to sales. Citing a DataLogix study, Sandberg noted that "99% of people who saw Facebook ads and then bought a product in a store never clicked on an ad at all."

      Hmm...

      Sandberg has done two things there. First she's dismissing the industry standard for measuring the success or failure of an online advertisement. In other words, because you don't click an ad doesn't mean it didn't work. As an alternative to measuring clicks, FB is following users' off-line purchases.

      This suggests Facebook is working to cross-reference the influence of ads not only on users' online purchases, but on their in-store purchases, as well.

      Read More »from Facebook’s Imaginary Mobile Ad Strategy

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