You can be forgiven for thinking this already happened but Apple (AAPL) has officially surpassed Coca-Cola (KO) as the world's top brand, at least according to Interbrand. It's the first time in the 14-year history of Interbrand (a creator and manager of brands) that Coca-Cola has not been in the top spot. The beverage maker actually fell to third behind Google (GOOG), IBM (IBM) and Microsoft (MSFT) round out the top five.

In other Apple faux-news, CEO Tim Cook is rumored to be meeting with activist investor Carl Icahn in Manhattan today. Icahn revealed a position in Apple shares in a Tweet from his @Carl_C_Icahn account. The message triggered a more than $22 billion market cap increase for Apple. If a tweet is worth $150 million per keystroke one can only imagine the value of a lunch between Icahn and Cook.

Hedge fund manager Simon Baker of Baker Ave Asset Management expects Cook and Carl to have a pleasant lunch but doesn't think there will be much in the way of fundamental developments. "I think it's really good PR for Tim Cook that he's really listening to someone," Baker says in the attached clip. There isn't likely to be much beyond a nice chat and perhaps a cup of coffee.

As far as matters other than artificial rankings and Tim Cook lunch plans, Baker likes shares of Apple about as he has in his prior visits to Breakout. Even with all the buybacks and dividends Apple is sitting on a ton of money and more is coming in every day. The iPhone 5s was a big winner and there are expectations for a new iPad Mini in the works but Apple needs to keep the ideas cranking out if the shares are to break above resistance at $500.

Twitter has revolutionized the way we communicate 140 characters at a time and has catapulted its co-founder, Jack Dorsey, to legendary status.

The Wall Street Journal named him "innovator of the year" in 2012. Fortune recently ranked him second on their top 40 under 40 list. Reuter's and Popular Science have compared him to Apple's Steve Jobs.

Related: #TwitterIPO: Let the Frenzy Begin!

Dorsey's next project, Square, could be even bigger. The rising star now has his sights on commerce; changing the way you and I buy and sell goods.

Started in 2009, the company allows merchants of all shapes and sizes to accept any form of payment they choose – cash, checks, or credit cards - and replaces the bulky cash register with Apple's (AAPL) iPhone or iPad.

"We want to make commerce easy and if we make it easy we can help our sellers grow and really give them time back to build their business and focus on what’s important to them," Dorsey tells Breakout in the attached video. "The merchant doesn’t have to think about which card brand is coming over the counter and if it’s cash or if it’s check, they just focus on their business and that’s what we want to enable them to do."

That may sound like change enough, but the potential game-changing feature of the company is the data it provides to users.

"What’s your most popular item, what happens on a Tuesday, what’s your most popular day, what happens when it rains? These are pieces of data that a lot of local businesses, a lot of neighborhood places just don’t have access to because it’s spread out over so many systems," Dorsey explains. "But Square makes it easy. You can literally watch in real time."