"You clicked it, you got it."
That's literally the backstory of two new comedies set to debut later this month as Amazon Studios (AMZN) officially enters the fray over original content. Unlike the TV-alternative offerings of comparative veterans like Yahoo Studios, Youtube, Netflix and Hulu Originals, the new 11-episode shows from Amazon can make a unique claim; Alpha House and Betas are back by popular demand.
As my co-host Jeff Macke and I discussed, that's because Amazon users have essentially already voted - or clicked - their approval of the two shows they liked best following the release of dozens of pilots back in the spring. By having viewers essentially tell the production company, in advance, exactly what they want to see - or not see - is a huge competitive advantage in the lucrative search to find the next big hit show, albeit one that carries unknown risks to the creative process.
"It's like the dinosaurs," Macke says of the fast-changing media landscape that's continually moving away from the traditional domain of network television. "They got killed by a comet. They didn't slowly devolve. They got killed in one, big fell swoop."
The point is that as more and more of the content we watch is being shown away from TV networks, the more incentive people will have to sever their ties to the TV, to "cut the cable,"and take their media consumption to the world of digital.Read More »from Amazon Will Bet You $1 Billion That You Will Cut The Cord; Here’s Why