Earlier this month beverage kingpin Coca-Cola (KO) beat analyst estimates on revenues and matched on earnings. This is a typically steady performance from a company that's been a blue chip since before most of us were born.
Not satisfied with that success, this week the company proposed a 2-for-1 stock split. If approved the split would be the first since 1996 and take place sometime in late July.
The question is what the company can do going forward and, more to the point, whether or not the stock is a buy now.
"Here's the best part of the entire Coca-Cola story that no one wants to talk about; human beings have to consume 16 drinks a day," says Todd Schoenberger, managing principal with The BlackBay Group. Schoenberger challenges viewers to try this then Tweet me about it. Done? Good.
"Two of those 16 drinks are Coca-Cola products right now," he adds. Coke has embedded itself in Europe, Asia, North America, South America and, to judge by its advertising, both the North and South Poles.Read More »from Coca-Cola Stock Split: Buy Now Says Schoenberger