Wed, May 23, 2012, 1:33 AM EDT - U.S. Markets open in 7 hrs 57 mins

Groupon (GRPN) Earnings: What Went Wrong?

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Welcome to the big leagues, Kid.

Groupon (GRPN) released its first ever quarterly earnings report since going public in November, and immediately last night shareholders voted with their feet, sending the stock down over 15% after-hours. The company recorded a loss of 2-cents per share versus estimates for a $0.03 gain. Groupon attributed the loss to an unexpected tax hit and assorted one-off charges.

Is the Street overreacting? Is Groupon experiencing genuine growing pains? Is it a little bit of both?

In the attached clip my co-host Matt Nesto and I search for the truth. With the stock slightly lower than the last time Nesto and I hammered it out, I gave him the honor of defending the name.

"The punishment may not fit the crime here," says Nesto, noting that the stock lost $2.5 billion of market cap for a $42 million earnings miss. The sell-off is classic Wall Street knee-jerk reaction he concludes; a mere equity hiccup on the road to investing nirvana.

I'm less sanguine. It's a Wall Street no-no for newly traded companies to miss their first quarter expectations. It says they can't control their business. Estimates were raised going into GRPN's quarter and the stock was up 25% in February alone.

Buyers were burned. Groupon CEO Andrew Mason isn't Steve Jobs. He won't get the benefit of the doubt if he ignores shareholders.

My real concern though is a 22% drop in their marketing costs. The company says the drop is due to more efficient ad spends. I say the company is valued at over $450 per user and has only 33 million of what they call "active users" (defined rather generously as anyone who's purchased something from GRPN in the last 12 months). Groupon is priced to grow but acting like they've fully penetrated the consumer psyche, despite a customer-base heavily concentrated on the young. Not good.

So that's where Nesto and I stand on the company but we still have limited information. To help get my arms around how Groupon is going about building loyalty and driving its business off existing customers, I've created what I'm calling "Macke's Groupon Challenge."

I created a new email account dedicated solely to Groupon transactions. I used the pristine account to create a Groupon ID and made a single purchase: a magenta Slanket. As far as Groupon knows I'm a 50-year old male who enjoys a good snuggle.

Breakout

The game is afoot. Loser wears the slanket the next time we discuss the stock.

Will Groupon justify my love or spam my fictional snuggle-lover within an inch of his life? Let us know what you think is going to happen and where the stock is headed in the space below or Tweet me @Jeffmacke

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33 comments

  • babalouie  •  3 months ago
    To start with, GRPN has a non-attractive business model & is way overvalued. The good news is that if you own it, you'll get many years of tax write-offs. Same goes for Facebook & Netflix.
    • A Yahoo! User 3 months ago
      don't forget about Linkedin!

      People are idiots for putting money into things that are nothing more than fads. Remember AOL? Remember MySpace? Remember Netscape?

      The next bubble will once again be a tech bubble. When a 100 year old company that pays a +5% dividend is firmly entrenched in its markets with barriers to entry, a solid balance sheet, good earnings and good cash flow is trading at
  • A Yahoo! User  •  3 months ago
    The next bubble will once again be a "tech" bubble. Only this time, it won't be so tech...it will be companies that have leveraged tech in their business models. When a 100 year old company that pays a +5% dividend is firmly entrenched in its markets with barriers to entry, a solid balance sheet, good earnings and good cash flow is trading at 9x and some "idea" company that can be replicated with significant market erosion impact quickly...but it makes no money has negative cash flow and trades at 100x multiple.... something is wrong with people. Put it this way. If you had a company that was really worth $10B why would you take it public? Filing fees are huge, regulatory costs are huge...tons of extra cost. They take the "idea" stocks public so fast to get their money and be out of it before the sky falls.
    Short all of these with $10-$15K each and you could probably retire in 5-10 years.

    Linkedin = market cap $7.4B
    Groupon = $13.7B
    Netflix market cap = $7B
    Facebook = who knows what this turd will fetch

    As if individually they aren't bad enough...add all those suckers up. No FB included = +$28B in market cap? That is $4 of value for every man, woman and child on earth? I just went looking for a decent example of a company with a comparable market cap. I noticed that Duke Energy (DUK) has a market cap of 28.5B. So the largest power supplier (IN THE FREAKING COUNTRY) has the same market cap as 3 "idea" stocks? Duke pays a decent dividend 4.5%. If I don't pay my power bill, they'll turn it off. My power bill last month was ~$140. Know how much I spent on LinkedIn, FB, Groupon or Netflix? Zero....but I belong to or have access to all 4. What about you? How much money did you spend last month on those sites and how much will you spend next month? Now compare that to your power bill. Survey your friends and see what they say. For giggles, ask them to compare that to what they spent on their power bills. Smell the insanity of it yet? Short, Short, Short. It is ridiculous the herd mentality chasing "the next big thing". Those are nothing more than convenience services. They serve no real purpose and customer $$ and loyalty is fragile at best.
    • Lee 3 months ago
      Good post, excellent comparison.
  • bill  •  Pleasanton, California  •  3 months ago
    Groupon may be worth $1 billion, but not $15 billion!
  • John  •  Marion, Ohio  •  3 months ago
    Groupon is worth zero, they don't make any money!
    • Nick 3 months ago
      That's what they said about Amazon too.
    • Rintoul 3 months ago
      While Nick is correct, I share John's sentiment in a way. John stated his argument as though he were a mere simpleton, but I do agree that Groupon is not worth a whole lot. The moat is not wide and the competition will be fierce. Avoid this stock like the plague.
    • Dallas_cowboy 3 months ago
      I have been on both sides of Groupon. As an advertiser and user. As a user some deals are just awesome but it has problems 1. Expiry date 2. Strings attached to it. then 2) As a advertiser this Groupon is HORRIBLE. They take 50% of the cut and that is WAAAAAAAAYYY too much if you ask me. I wont mind giving 5 or 10% but 50% ohhhh come on. I stopped advertising on Groupon.
  • Tom  •  3 months ago
    The problem with groupon is that their deals are very sparse. I have used Groupon 4 times in the past year, was happy with the deals I received, have yet to have a bad experience but most of the time when I check the groupon deals they have nothing I am interested in. If groupon wants to keep people like me interested, they need to have alot of deals and in the categories I am interested in.
  • Scooter  •  3 months ago
    Groupon is worthless. Facebook is worthless. Any company that relies on people's tastes are worthless.
  • BrunoT  •  3 months ago
    What a shocker. Anyone who can do basic math and has run a lemonade stand could have figured this one out.
  • Quincy Magoo  •  3 months ago
    Groupon is a crap stock. The idea is ok, but too easy to copy overseas (did someone say China?). Advertising webware is going the way of social networks...remember the AOL! The next coolest thing comes along and Groupon will be dropped like a hot potato. Besides, the poor consumer is inundated with newer ways to have money vacuumed out of their wallet all the time, Groupon will never have a major share of the advertising market.

    No, Groupon stock was issued so that Wall Street could collect commissions and fees on the sale, and they already have pension funds and whatnot lined up to buy buy buy the next hottest thing that they don't understand. There is a sucker born every minute, and Wall Street is going back to basics by attracting suckers with hopes and dreams.
  • Chris  •  3 months ago
    A perfect stock for all of you too young to get burned back in the 90's with all the other web-based, dot bomb stocks. Enjoy.
  • John  •  New York, New York  •  3 months ago
    SUCKERS
  • FreedomHawk  •  Carol Stream, Illinois  •  3 months ago
    more like what went wrong with our country???
  • ElCapitan  •  Montgomery, Alabama  •  3 months ago
    What Went Wrong? Failed business model in the first place.
  • Abdul Jurballz  •  3 months ago
    What went wrong? Besides being a fairly lame idea in the first place?
  • Richard  •  Chicago, Illinois  •  3 months ago
    30 mil active in the past year, Ha, The web is measured in daily, weekly month, yearly is not a relevant stat. Show us the monthly users and you will see the churn. Get your marshmallows ready folks.
  • John  •  New York, New York  •  3 months ago
    Remember Amazon which was once called the "river of NO returns?" GRPN seems similar. I wouldn't be surprised to see losses for years. And that's only if businesses who sell through groupon can figure out how to use Groupon profitably. I can't fathom how it's done since it doesn't appear to be able to generate repeat business at regular prices.
  • Joseph  •  St Paul, Minnesota  •  3 months ago
    Hey Macke, do your math. 20% growth is a geometric progression, hence exponential. The exponent is this case would be 1.2. Wrap yourself in a slanket and feel the bones in your head. Hence bone head.
    • Macke 3 months ago
      The growth rate is not only non-constant but slowing. It's neither linear now exponential. It's slowing and/ or choppy.

      If you want to use a one-number "exponent" case you can but the burden of proof regarding who the bonehead would be in that case won't be on me.
  • josh  •  Deforest, Wisconsin  •  3 months ago
    Here is the deal....If the earning would have came out like we expected, the comments on this page would be a complete 180. They need to take care of the bumps in the road and make sure their competitors don't play ball in the game. Also, the stock ran up in the last 3 weeks off of facebook to cover the 15% loss it had yesterday. I liked the revenue numbers and the new almost 200% increase in capturing new clients. What does worry me is the fact that they made a simple tax mistake. That should not happen..
  • Rolman  •  Gig Harbor, Washington  •  3 months ago
    Makes you wonder how many of our polititions sold on insider news on this one.
  • A Yahoo! User  •  Richmond, Virginia  •  3 months ago
    Always entertaining.
  • Fred  •  Mountain View, California  •  3 months ago
    Too much blah blah. We need the facts: How loyal are the customers? What are metrics that Groupon wants to be measured on? Massive top line growth is massively valuable if and only it they can morph the business into sustainable profit. And that requires customer loyalty. So journalists - I'm talking to you Jeff - Do your job. Demand the facts from Groupon. Tell them, no facts, no story published.
    • Macke 3 months ago
      They want to be measured by the numbers they offer and nothing else. If they insist active customers are those who have bought something in the last 12 months, so be it.

      To me it's more telling to learn what a company refuses to share, particularly when they make up their own metrics. If theyre cutting marketing, going to 40 different countries instead of staying in the US and delusional about their user base that's all I really need to know.

      Companies don't hide really good things. I'll publish a story, it just won't be what they want to hear.

      (and, yeah, I wish I hadn't spent $14 of my own money seeing first hand about loyalty)

ABOUT BREAKOUT

Breakout is Yahoo! Finance’s daily all-out, roll-up-your-sleeves, dive-in, interactive investing show, offering fresh segments throughout the trading day. If you love making money, if you want to protect what you have, if you’re passionate about understanding these crazy markets, you’re in the right place. Welcome!

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