Breakout

Keurig shares caffeinated by Coke, DirecTV buoyed by AT&T talks and Elizabeth Arden isn't smelling so good

Jeff Macke
Breakout

Welcome to a very special Record High edition of Trending Ticker. That's right: for the first time since the beginning of April both the Dow Jones Industrial Average and the S&P500 are making all-time highs simultaneously...at least for now. That doesn't mean much in the grand scheme of things but it's better than a poke in the eye with a sharp stick and a marked improvement over where we stood a couple weeks ago. It's the little the things, people. 

Here are the stocks trending today based on your Yahoo finance ticker searches:

Keurig Green Mountain (GMCR) - Shares of the coffee and soon soda machine maker are up more than 10% today on news the Coca-Cola (KO) will increase their stake in the company from 10% to 16%. The news comes just months after Coke and Green Mountain announced plans to partner on Keurig's new home beverage system. Once a favorite among short sellers, Kuerig's shares are up about 50% since the deal with Coke was announced. According to FactSet there were 14 million shares short at the end of April; suggesting about a $170 million roasting for the bears.

Direct TV (DTV) - The satellite TV provider is being bouyed by almost a percent and a half on continued news of talks of a sale to AT&T (T). The reported deal could be worth as much as $50 billion. The Wall Street Journal reports that the two companies are discussing ways for AT&T to make the purchase using a mix of cash and stock that would minimize the combined company's debt obligations and keep it's credit rating intact. It's widely assumed AT&T is looking to minimize the negative competetive threat of Time Warner (TWC) and Comcast (CMCSA) should that deal be approved.

Elizabeth Arden (RDEN) - It's not a happy day for everyone. The beauty supply company is getting beaten with an ugly stick. Shares are off by more than 15% after the company reported an unexpected revenue drop of some 20% on lower demand of its perfumes. The company has hired Goldman Sachs (GS) to pursue strategic alternatives. While a deal is possible given Arden's decent balance sheet at solid margins there isn't a lot of demand out there for companies in the space. Perhaps the best strategic alternative is sending gift baskets to all the shareholders and analyts Arden is crushing today.

Recommended for You