Nearly 850 million people use Facebook each month and roughly 480 million people use it every day. With a user rate like that and an upcoming $75 to $100 billion initial public offering, one might think Facebook is not only a highly visible company, but also one of Corporate America's most reputable.
But that's not really the case, according to the findings discovered by Harris Interactive. The company recently conducted its 13th annual Reputation Quotient Study, which measures companies' reputation with consumers.
In performing the survey, Harris first asked 17,000 people to chose the companies that are most visible to them on a daily basis. The respondents were then asked to rate the top 60 most visible companies on wide rage of attributes, including emotional appeal, products and services, social responsibility, vision and leadership, workplace environment and financial performance.
Apple bumped Google for the number one spot as the most reputable company in America, followed by
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