“Blankets are okay but they can slip and slide, and when you need to reach for something your hands are trapped inside. Now there’s the Snuggie- the blanket that has sleeves!”
The Snuggie presents a simple solution to a problem you didn’t even know you had.
In the fall of 2008, Allstar Products Group, a direct response company based in Westchester, New York, aired the first Snuggie infomercial. It was one of 80 products they advertised that year. "If you told me we could only test 50 products, the Snuggie might not have made the cut," says Scott Boilen, president and CEO.
The Snuggie wasn't a unique product. The Slanket and other similar sleeved blankets had been around for years. “The problem with certain products is they sit in the back of a catalog, they sit on a retail shelf, and nobody knows about them,” says Boilen. “Through the magic of TV and awareness you can build a tremendous thing.”
And bring it to the public they did. TheRead More »from The Secret to Snuggie’s Success Revealed