Twinkies are back! And they last longer than ever...but not forever.
The new Hostess Brands’ Twinkies -- the cream-filled yellow-sponge cake that has delighted (and dismayed) Americans for 83 years -- will now have an extended shelf life of 45 days when they return to stores on July 15, compared to 26 days previously. The shelf-life change has been in the making for years, The AP reports.
The new owners of the iconic snack cake, investment firm Metropoulos & Co. and Apollo Global Management, have streamlined operations since buying the Twinkies and Hostess brands for $410 million last year. (Hostess Brands went bankrupt after filing for Chapter 11 bankruptcy reorganization in early 2012; the company was forced to liquidate and sell off its brands to various bidders). The number of bakery plants was reduced to four from 11 and deliveries will now be sent directly to warehouses that supply retailers versus the stores themselves. That move should expand Hostess’ national reach, accordingRead More »from Hostess Brings Back Twinkies – With A Twist