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Apple (AAPL) put on a fun show yesterday, revealing a bunch of slick new products and updates and generally getting its fans hot and bothered about what's coming next.
And Apple also went out of its way to take shots at rivals Google (GOOG), Microsoft (MSFT), and Samsung.
The conference, for example, kicked off with Apple's deeply-flawed "Siri" voice-assistant making fun of the names Google calls its operating systems, suggesting they must have been created by "Ben and Jerry." Then Siri took a shot at Samsung and Microsoft, by likening the new Samsung phone to a refrigerator. (Earlier, CEO Tim Cook had ridiculed Microsoft's forthcoming one-size-fits-all desktop-tablet operating system by saying that you could fuse a refrigerator with a toaster but that wouldn't make either good.) (SEE: Samsung Launches iPhone-Killer In Europe and Now Facebook Wants To Make One)
These jokes are funny and aggressive, in keeping with the role Apple has played for
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