It should come as no surprise that Jim O'Neill, the Goldman Sachs executive who coined the "BRIC" concept a decade ago, still defends these countries (Brazil, Russia, India and China) as the world's growth engine. In his latest book "The Growth Map" he delves into the story behind the BRIC phenomenon, analyzes their rise from developing countries to economic powerhouses, and shares his latest acronym "MIST" (Mexico, Indonesia, South Korea and Turkey) with readers, just four countries in his "Next Eleven" theory.
O'Neill is convinced these "growth markets" (please don't call them "emerging" anymore) will outperform in the near future and takeover the economic reins of both Europe and the United States. During this transition, investors, businesspeople and politicians must overcome their aversion to these countries. He says his book is one-step toward erasing the "stigma" associated with them.Read More »from Goldman’s Jim O’Neill: “Our Future Prosperity Depends on China”