Netflix (NFLX) is on top of its game. With 29.17 million paid subscribers in the U.S., popular original programming and new licensing deals, the company seems unstoppable.

There is one large problem that stands in Netflix’s way. According to Bloomberg, up to 10 million users could be streaming Netflix’s video service without paying.

This is a problem for them, says The Daily Ticker's Henry Blodget, but also an opportunity.

“What it means is that people love the service," he notes. "If at some point they want to capture those people and say ‘you know what, we’re not so cool with you doing this anymore,’ the technology is very simple.”

Instead of banning viewers who use other people’s login information, Netflix is attempting to embrace them -- for a small additional fee. Right now, two simultaneous streams per account are allowed for $7.99 a month. Netflix has announced a new pricing option that allows four concurrent video streams per account for $11.99 a month.

Netflix CEO Reed

In his previous best-sellers such as The Omnivore’s Dilemma, In Defense of Food and Food Rules, Michael Pollan examined America’s diet and summed up a very complicated issue in seven words: Eat food. Not too much. Mostly plants.

In his latest work, Cooked: A Natural History of Transformation, Pollan turns the focus from what we’re eating to how it’s prepared and concludes that cooking at home may be the most important part of our diet...and potentially a solution to America’s obesity epidemic.

“The most important thing about your diet is not any particular nutrient but that activity,” he says of cooking.

And, yes, this is very much an economic story when you consider rising health care costs are the number one driver of America’s long-term deficit -- and rising obesity rates are the biggest contributor to the overall increase in health care spending.

Since the Great Recession of 2008, Pollan notes that more Americans are cooking at home, bulk food sales are up and obesity rates have