"I want my MTV!"
For those of a certain generation, that slogan was more than just part of a catchy ad campaign, but really a way of life.
But, it wasn't just a way of life for Bill Roedy, former chairman and chief executive of MTV International. He actually lived the life. Roedy helped grow MTV's international division from just one European cable channel in 1989 to more than 200 channels in 175 countries before retiring late last year.
"One mistake I think a lot of U.S. companies make is they look at the world as the U.S. and international," he tells The Daily Ticker's Aaron Task. "It really is the U.S. and 175 other countries…. Respecting and reflecting [local cultures] is a big part of our success."
He calls it "going local."
Although that might seem a bit cliché, Roedy finds a lot of truth to it and says MTV International was "local before local was cool" — even when it was a bit controversial to invest large amounts of money designing products tailored to each country.
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