When you think of MTV these days, do you think of music and music videos or reality TV shows like the controversial pop culture phenomenon The Jersey Shore?
If you are like The Daily Ticker's Aaron Task, you think of Snooki, Pauly D and The Situation (admittedly the show is one of his guilty pleasures).
To that point, there is an entire generation of kids today who do not even know what a music video is anymore. But this perception that MTV does not really play music anymore is all wrong says, Bill Roedy, the former chairman and chief executive of MTV Networks International and author of the new book "What Make Business Rock."
"There is a little bit of a stereotype here which is inaccurate," says Roedy. "MTV has never played more music," referring the multiple offshoot MTV music channels. With that said, he does acknowledge that "a long time ago [MTV] shifted to youth culture and youth entertainment."
This shift was a smart financial move. Over the last decade, reality programming hasRead More »from ‘Jersey Shore’: Record Ratings Equals “Quality Programming”, Says Former MTV Executive