By 2020, nearly 50% of the U.S. workforce will consist of millennials (according to U.S. Bureau of Labor Statistics) -- that's the generation of people born between 1985-2000. And 25% of millennials expect to jump between six different companies during their careers. That's a drastic change to the way in which the careers of Baby Boomers played out. So how will this change the workforce?
All last week Yahoo News focused on incoming college freshman -- the class of 2017 -- which is the first class that has grown up with the Internet from the get-go.
Ross Martin, executive vice president of MTV Scratch, was one of the guests on the Born Digital live stream special. Martin has coined the term sidepreneur for this current generation. "Sidepreneurism is that increasingly popular trend...in which employees are creating and then running their own new businesses while they're engaged in a full-time job."
How does this generation juggle all these jobs? We're calling it: The Hustle.
Sian-Pierre Regis, creator of swaggernewyork.com, an online culture and lifestyle blog, says: "The hustle is so very real right now for these millennials who know: 'listen, I can do anything.' Especially in the digital landscape."
Watch the video above to check out what our experts have to say about the importance of personal brands in this day and age. And see how millennials can best market themselves to prospective employers and peers.
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