Onward: CEO Howard Schultz on How Starbucks Got Its Groove Back

I really enjoyed the business points in this book, but there was a bit too much self-promotion for my liking.

I don't know why people enter such store.
On 9/11 firefighters in NY asked for tap water from a Starbucks. They got nothing and had been forced to buy a case of drinking water for over $100...
And you patronize such outlet ?

I do not drink this coffie, One reason, It makes me mad as can be when they ask "what can I get started for you". I want a cup of coffie and it takes three people to do it. There also phonei as can be in there greetings when you walk into the store.

Yes, Mr. Schultz is laughing at all of us on his way to the bank...regardless, it is a bad cup of coffee and an expensive one!!!

I was wary about reading this book and it was alot more fascinating than i thought it would be and it has reignited my passion for coffee and Starbucks. This book is an inspiration for all of those partners who have lost faith in Starbucks, a must read for every partner!!

The old, less automated espresso machines made the best Latte's. But Howie gets much better "portion control" now I assume..

As a fan of Starbucks I would like to make a request of Mr. Schultz. A speed line if you want just coffee would be really nice. I hate to wait behind 7 people who all want a triple this or mocha that. Fast, hot fresh coffee would be really nice. I have nearly left a line several times, and someday may.

Howard's really aged. He's brilliant though.

Here's a sure bet for increased revenue. Promise people a great coffee drink, take their money, then sell the drink to someone else for more money. Call it the Seattle Sonic brew, or Sonic Frappacino. Like my caffeine addiction, I just can't let it go.

starbucks is incrediably over priced. it's ridiculous.

"Wall Street Controlled Health Care"

It even sounds scary to say.

The same mentality, and in some cases the same people, that almost completely destroyed the economy of the United States, and possibly the world, control the lion's share of America's health care!

And you idiots, keep on be voting for their representatives that allow Health Care Executives (really Wall Street Executives) to control your health care! These companies are TRADED on the stock exchange for one reason only, TO MAKE PROFIT. Whether you or your child lives or dies is NOT important to them. Whether you are forced to sell your home because your child gets sick and then risk living on the street is NOT important to them.

The only thing important to them is Profit. Now, while that is GOOD for many other forms of commerce it's NOT GOOD FOR THE PUBLIC'S SAFETY AND HEALTH!!

WHEN YOU SEE SOMETHING LIKE THIS:

WellPoint rose $.23 or .3 percent, to $69.19.
UnitedHealth rose $.24 or .5 percent, to $44.11.
Humana rose $.43 or .7 percent, to $66.53.
CIGNA rose $.12 or .3 percent, to $42.69.
Aetna rose $.13 or .3 percent, to $37.02.
Coventry Healthcare rose $.34 or 1.1 percent, to $31.21.

IT MEANS MORE Americans lost their homes and almost all their savings because they, or a loved one, got sick!

Yet, you a$sholes keep voting to protect the health insurance and drug companies.

It seems to me that the Republican Party needs to have a large supply of idiots to vote against their OWN interest to win. And they do it by tricking you with the blessings of many very wealthy individuals who really are pulling the strings!

You get the government you deserve! But you're too dumb to know it!

Lets be honest here the real death of Starbucks will be the growth of the Coffee culture in America. Look at Australia where the average cup of coffee is of a very high standard - the barista's look at the perfect Espresso as a work of art. Hence the reason Starbucks failed in Australia and over 90% of there stores were shut down over night.
Starbuck's simply does not put the time in to training there staff, roasting a good blend, selecting the right milk that creams well or setting up there machines correctly. We are finally starting to see high quality coffee shops in America. They are far and few between but I doubt that will be for long. I think in the long run we are going to see Starbucks downsize considerably and focus on the cheap, low quality coffee (what they are good at) while the consumer becomes more educated and frequents the smaller, better quality establishments. Mark my words - in the long run Starbucks will be run down as the consumer becomes more educated. The coffee culture in America is still 10 - 20 years behind Europe and Australia. Peoples taste buds will evolve...

Starbucks has turned into a high end ice cream parlor. It cracks me up to see people go in before work and order 2000 calorie frou frou coffee drinks. It's no wonder there is a such an obesity epidemic in this country. I love their cappuccinos and lattes because they do use the best beans which I buy nearly every time I go in there but their other drinks are just too rich.

We think their coffee tastes like cigarettes, but, I have always loved their scones..and if not for Starbucks, I would have never known what a barista was..I am admittedly the universes worst judge of coffe.. I actually like instant coffe made with cold tap water. The cheaper the better.

I won'y buy overpriced coffee so I can walk around with a starbucks cup to be seen.

They prey on your insecurities. Social status perception.

Water quality is so very important...Our Starbucks coffee is inferior to McDonalds here because they use untreated water from our bad municipal water company....We buy whole beans from Starbucks (Cafe Verona), distill our tap water (which we did not do previously), and now we enjoy a great cup of coffee each morning from our Auto-Grind coffee maker...BUT, due to poor water quality at our Starbucks; we still go to Micky Ds if we want coffee out...If I were Schultz; I would jump on store water quality.....distilled or maybe even ionized water might be best.

Starbucks is overpriced garbage......If you think that starbucks is actually good coffee then you have never had really good coffee....Starbucks is the Mcdonalds of coffee......Also I am sure they are fudgng their numbers like everyone else....

The new oatmeal is really good but their pastries are really average and half the time, they don't taste fresh.

It's not about coffee or beans or food. It's about money. Jews bragging up Jews who make money for Jews. It's about Jews, not coffee or beans or food. It's about worshipping money and success measured in money, money, money. Where are the goal posts and limits to our greed? It takes billions of dollars to make a cup of coffee? We burn gasoline to get a cup of coffee?

It's irrational and insane. It's over priced yuppie status symbol coffee. The real secret is triple filtered water, not the beans or coffee. Jews are attracted to cash flow and yuppies. Where are their goal posts? When will Jews and their English cronies have enough of America?

I think it was simply the economy improving a bit, after a massive end-of-the-world-scare, that finally turned them around, not really the return of any CEO per say [sorry]....Now his closings and cuts? only he had the guts to do? that may have actually saved them from BK......but real steady profits only returned when the scare was supposedly/seemingly over; which is really just media propaganda....Another even bigger collapse is lurking just around the corner.....boo!!