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    The Sokol Saga: Buffett Can’t Remove “Black Mark,” Tuck’s Paul Argenti Says

    Calling David Sokol's actions "inexcusable", Warren Buffett sought to distance himself from his former protégé at this weekend's Berkshire Hathaway annual meeting.

    By admitting he made a mistake with his original handling of the situation, Buffett hoped to silence his critics and move on from an issue that has damaged his previously sterling reputation.

    But Buffett failed to put the matter to rest, according to Paul Argenti, an expert in crisis management and professor of corporate communications at Dartmouth's Tuck School of Business.

    "I don't think he was as ruthless as I would have expected," Argenti says. "The unfortunate reality is he's getting away with something most executives would not be able to get away with."

    What Buffett is "getting away with," according to Argenti, is being "a little too nonchalant" considering this is a "huge governance issue. I don't think he's going to be allowed to operate in the same folksy manner going forward."

    Furthermore, the professor thinks "The Oracle" missed an opportunity to turn the Sokol affair into a "teachable moment" and reaffirm Berkshire's commitment to ethical behavior. Merely admitting errors in the initial handling of the Sokol matter is "not enough," Argenti says. "[Buffett] needed to really come down hard and make an ethical example of this and he didn't do that." (See: "Be Ruthless": Crisis Expert's Advice for Warren Buffett.)

    Argenti says he will continue to use Warren Buffett as an example of businessman with virtue in his class on corporate responsibility but the Sokol affair is a "black mark [and] Warren Buffett should have no black marks. "

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    40 comments

    • Gabriel  •  1 year 0 months ago
      Warren Buffett is perhaps the most respectable businessman in the world, with solid moral and ethical standards. I would not question his integrity or decisions making policy since he has a perfect record when it comes to business ethics. His response towards David Sokol was done out of respect to another human being. Mr. Buffett knows he could publically destroy this man with a single speech, but he does lower himself to unethical people such as David Sokol. Mr. Buffett has lawyers that will gladly lower themselves for a fee.
      • Carol S 1 year 0 months ago
        If you haven't seen "The One Percent", you may get a different perspectove of Mr. Buffett. I know it changed mine, but should we be surprised that he would have a good public image compared to private.
      • Flash Gordon 1 year 0 months ago
        Are you kinding me. He you been under warrens a$$ all these years to come up with this conclusion. Look rich people don't become rich by playing by the rules. Just heard warren just bought some really big blenders for his camels.
      • T LEEMAN 1 year 0 months ago
        I have never had that impression of Buffet.

        I think he raped and pillaged with the best of them.
    • Benjamin  •  1 year 0 months ago
      This analyst critical about saying Buffet wasn't ruthless enough or didn't do enough to tell Sokol what he did was wrong is inaccurate. Buffet handled the situation well. He just stated that Sokol broke the rules of Berkshire and he was let go. That is all he needs to say. Warren Buffet will keep the details of the situation in house and private within Berkshire. People also have to remember there is a lawsuit pending and possibly and SEC investigation so specific details will not be made public. I think people want to see some Jerry Springer episode of them having a fight on stage or something. Warren Buffet handled the situation well. Not sure why there is criticism surrounding how he handled the situation. People just need something to talk about.
    • Robert  •  1 year 0 months ago
      Argenti is wrong on this. Munger had it right. Two brushes with scandal in 50 years seems like a pretty good record. Look at all the scandal and dirty dealings in other businesses, and especially in the financial industry in recent years. As a 35 years shareholder I'll stick with the way that Berkshire has been managed. Has anyone else put the shareholder's value front and center like Buffett?
    • cornelio  •  1 year 0 months ago
      Argenti and company are over hyping this affair.
      Let move on...get a life!
    • Wiser Mind  •  1 year 0 months ago
      I think Paul Argenti just wanted some tv time...
    • Lange  •  1 year 0 months ago
      I just don't understand why. I mean, I do (he wanted to get some $$$), but when you look at the risk-return...the man didn't have that much to gain but had a lot to lose.
    • Sloan  •  1 year 0 months ago
      NO ONE cares what Agenti says even when students are stuck in his insipid class. Buffet got suckered by a scumbag. SHOCK! The USA got suckered by a criminal cabal on Wall Street that ran the USA off an economic cliff...who paid? The majority of American sheep...who remain, obese, diabetic, hypertense, uninformed, in debt and broke. Tuck this l'Agenti!
      • Nahzuul 1 year 0 months ago
        My goodness, aren't we a bit negative about Americans today? Did we forget our meds? Now lets see, statistically, the population of Americans who are all of the following, obese, diabetic, hyper-tense, uninformed, in debt and broke, would have to be less than one tenth of one percent of the population. On the other hand, those who are none of the above, like myself, are a larger percentage of the population than you apparently realize.
      • Felix Krull 1 year 0 months ago
        I agree with you, Sloan! Buffett got conned by a con man who took advantage of his trust! The only reason this story is news is because it's Warren Buffett and the media always loves to throw dirt on those wearing white. Nahzuul, if the majority of Americans were like you the country wouldn't have the kinds of major problems that it does. Buffett and Munger are teflon for good reason. Just because this Sokol rat slipped one by Buffett doesn't suddenly condemn Berkshire of Buffett's management style. 80 years with only a couple of questionable episodes in your career is better than any of the trash you'll find on Wall Street these days!
      • j 1 year 0 months ago
        Buffet is the scumbag.
    • John  •  1 year 0 months ago
      Just because Buffett has that trustworthy grandpa look doesn't mean he's not a WS crook like the rest. After all these decades, shouldn't Buffett be a better judge of character? He had the smarts to build Berkshire, and yet he got suckered by his second in command?
      Someone just drew back the curtain and revealed the real 'Wizard of Omaha'
      • GEORGE F 1 year 0 months ago
        learn to spell it is the wizard of Obamaha
      • Nahzuul 1 year 0 months ago
        It is well known that it is the trusted employee who is the most likely to steal. You can't predict the behavior of another human. Buffett did the right thing by firing Sokol and cutting ties. It's unfair to label him a crook due to the actions of someone else.
      • Felix Krull 1 year 0 months ago
        Stop hating, John. After you get done at your shift at McDonalds, maybe you should go enroll in some classes at your local community college and study ethics for yourself instead of just listening to everything you hear on MSNBC.
    • Bongo Drums  •  1 year 0 months ago
      Gimmie a break. A nobody professor of communications lecturing about how Buffett wasn't ruthless enough in his language about Sokol. Maybe he should have raised his voice, huffed and puffed, and feigned shocked outrage for the simpletons who value style over substance.

      What Warren said was state the truth, and be 100% accurate instead of following the idiotic advie of this "communication expert" and play games. The fact that Buffett wouldn't be in damage control and spin mode just doesn't register with these people. It's just not how the game is played by people who play games.
      • Felix Krull 1 year 0 months ago
        Exactly! When this grease stain builds one of the richest fortunes he can wax critical all he wants. Until then there's only one thing he needs to do and that's shut his cakehole!
    • Geraldine  •  1 year 0 months ago
      Buffet may be a hero to some people bit when he comes to rescue Goldman with a billion he is no hero of mine. .Sokol tried to buy Constelation Energy cheap .Bid not work. No respect from me
      • dj kumquat 1 year 0 months ago
        it was his billion (risk), not the taxpayers'. what's your beef?
      • Felix Krull 1 year 0 months ago
        It was five billion actually and he was making something like $15/second on the investment. It's called capitalism! The next flight back to communist China leaves in half an hour. Please don't miss it! We wouldn't want to deprive the socialists over there of your brilliance.
    • David  •  1 year 0 months ago
      OFFER: 247 Paul Argenti(s) for one Warren Buffets. OBO.
    • walkintall  •  1 year 0 months ago
      Buffett paid a 30% PREMIUM for Lubrizol... he had nothing to gain.

      Sokol was a snake.

      I'll take Buffett at his word over a greedy lieutinant.
    • Craig  •  1 year 0 months ago
      Hey Yahoo, why won't you allow comment on the supposed Bin Laden killing? The whole thing is just a little too scripted. Don't want anybody to challenge the image bolstering attempts of O'bama?

      Good Lord... Where do people come from?
    • The growing  •  1 year 0 months ago
      Crininal Elite Playbook series #2 ( besides dumping phantom bodies at sea )

      Sell your BOGUS paper to Governments and then FLEECE the value out of the HERD of Taxpayers.
    • DavidW  •  1 year 0 months ago
      Blah, blah, blah... The Buffoon of Omaha strikes again. Businessman with virtue, my @#$%.
    • Billy  •  1 year 0 months ago
      You are largely wrong Paul.
    • Yahoo Moderaters blowrock ...  •  1 year 0 months ago
      Sakol is doing what made Buffet a billionaire, front running his trades just like Goldman Sacs. When you know inside information, hitting a grand slam home run is easy. Kind of like going to a game park where you can drive up to your prey and shot it for a nice trophy wall mount. Why do you think Sakol told Buffet about his frontrunning buy and Buffet just shrugged okay:) the fix has always been in the works.

      Is this accept Yahoo moderaters? If so please post, freedom rocks:) Free speech lives just watch what you say and how you say it.
    • gfig  •  1 year 0 months ago
      argenti is a joke. WEB spent a considerable amount of time at the annual shareholders' meeting discussing this issue and all the facts in painful detail. he compared the issue to Solomon Brothers - inexusable and inexplicable. probably the absolute worst insult he could have delivered to Sokol was comparing it to Solomon Bros.

      argenti earned his 15 seconds of by either not paying attention or simply flat out lying. WEB did not excuse it, stated he took goverance seriously (and even gave an example of a friend who went to jail thanks, in part, to information BRK provided to the SEC), and he knew exactly how much money Sokol gave up to his junior partner (ie 12.5 m; Sokol was orginally offerred $50 m and his junior partner $25; Sokol proposed to split it; thus, went from $50 m to $37.5 m - giving up $12.5 m).

      WEB is the greatest guy in american business and is one of the few heros alive today. get a life argenti.
    • walkintall  •  1 year 0 months ago
      Paul Who?

      Buffett's business structure and management is hands off... $HIT Happens
    • BTN  •  1 year 0 months ago
      Insider trading is a grey area. Buffet may be better than most, but I seriously doubt that he never used what many would consider "insider information" to enrich himself. Now perhaps he never actually did a deal AGAINST his company like Sokol, but as the largest stockholder of BK, why would he?

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