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    Three Predictions For The Facebook IPO Filing Today

    Provided by Business Insider's Nicolas Carlson:

    Facebook is going to file for an IPO this morning.

    In that filing, Facebook will have to disclose long held secrets about how well its business has been performing.

    We're going to see if Facebook is growing and how fast, whether it's profitable or not, and who owns how much of the company.

    Here are three quick predictions:

    • We bet Facebook reports its accounting straight down the line, by the book. Zuckerberg saw how much flack Groupon and Zynga got for their weird numbers, and he wants to keep his company above all that fray.
    • Our guess is that people will be underwhelmed by the actual financials. Facebook's true value isn't its current business — which is nowhere near as good as search — but some future way of capitalizing on the almost 1 billion people who use the site each month.
    • Zuckerberg will have a Bezos-like letter that says something how this is day one of a very long haul. He'll say that he is not going to manage this company for the quarterly reports.

    On a scale from 1 to 10, we are at about an 11 right now in terms of excitement about this morning.

    As a pre-IPO startup, Facebook and the people who made it have defined an era.

    What are your predictions for the S1?

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    72 comments

    • Soy Bomb  •  3 months ago
      Thumbs up if you think Facebook has already "jumped the shark."
    • Whatever  •  Madison, Wisconsin  •  3 months ago
      Facebook stock. I won't be buying it. What a joke and it is a good indicator of what kind of society we live in today.
    • Yoda  •  Randolph, New Jersey  •  3 months ago
      This typifies what is wrong with this country. Facebook produces nothing, they service nothing.
      • cato 3 months ago
        That's not true Yoda. Facebook produces morons who spend all day typing meaningless drivel on a tiny keyboard.
      • Tacoman 3 months ago
        I disagree. Facebook is all service. It is a service of questionable worth in my opinion. I thought the same about cell phones and now every fourth driver has one stuck in his/her ear.
      • 5th Horseman 3 months ago
        They produce people with no job skills. That's got to count for something these days.
    • Patrick K  •  3 months ago
      Facebook/Google wont go away for LONGTIME
      • Robin M 3 months ago
        Well, Google won't be going away for a LONGTIME anyway.....
      • Patrick K 3 months ago
        OK U WIN TOOO !!!!!!!!!!!!
    • AlexanderC  •  3 months ago
      Zuckerberg and a few thousand others will make a killing. The rest, not so much. Social Networking as a product? I think Gertrude Stein said it best - "There is no there there".
    • J Dub  •  Richmond, Virginia  •  3 months ago
      1B customers... you have to think there is opportunity there. Without a clear plan though, we are certainly gambling on future earnings.
      • J Dub 3 months ago
        Sorry, I meant "customers."
      • CrazyRey 3 months ago
        I'd call them users, not customers.
    • Sean  •  Boise, Idaho  •  3 months ago
      ....soccer mom chain e-mailing.
      • Alejandro Rodriguez 3 months ago
        HAHAHAHAHAHA!!!! So True… Just a narcissistic venue in which to verbally masturbate oneself in public view... Beyond that what does FB offer?
      • nailed 3 months ago
        a means to confort strangers and get drunk alone thinking you are not "the only one"
      • AlexanderC 3 months ago
        So true. So true.
    • a  •  3 months ago
      800-Million users, and a supposed $100,000-Million valation. That means your placing a value of $125 per user (and there are only 300 million Americans, and many of them are already sick of facebook). After you deduct for all the duplicate accounts, and inactive ones, and ones started by companies and marketing groups, let's say realistically advertising to 100 million hard-core users that are probably teenagers and stay-at-home-moms for the most part, would mean that you'd be paying $1,000 a head today for access to advertising to those markets. If you were talking about CEO's and Millionaire's, I MIGHT pay a flat rate of $1,000 a head for the rights to advertise to them very intimately on their computer, but I wouldn't as a business person, spend $1,000 a person for the marketing rights to a stay-at-home-mom or a teenager for something that could ultimately be replaced by something else with less privacy issues. The real problem, is that for a public company facebook to deliver, since they are not a search/marketing model like google, they will have to exploit their users, and get even more annoying with marketing and advertising.
    • WEN  •  Tyler, Texas  •  3 months ago
      Brokers are watering at the mouth on how many retail investors they will scam out of billions.
    • Robin M  •  Mishawaka, Indiana  •  3 months ago
      Oh, and don't look now, but google has entered the social networking fray with Google Circles.... Success breeds competition, and Google has some deep pockets, and even a few bright people working for them....
    • CPL  •  Washington, District of Columbia  •  3 months ago
      "Zuckerberg will have a Bezos-like letter that says something how this is day one of a very long haul."

      The difference is that Amazon actually had an actual and significant revenue stream already as well as a tangible business plan.
    • gerardp  •  Richardson, Texas  •  3 months ago
      I would not put a $ on this . 90 times sales .Are you Kidding . Buy Apple and /or Google .
      Forget this!
    • Steve  •  Detroit, Michigan  •  3 months ago
      Facebook is just a fancy instant messenger application. Once the ads start showing up everyone will leave. And now that parents "know about it" and started their own accounts all the kids will go someplace their parents aren't looking. It's peaked.
    • nailed  •  3 months ago
      most companies raise money to fund an expansion. But even more companies use it just to get their own cash out and leave the rest to the public to manage and worry about. In this case, if Zukerberg was making a lot of money with the backing of Goldmans and Accel he would not have any need to go public. He has a brand and almost monopoly. I seriously think he has realised that its all slowly coming to an end. Once in the hands of the public, the public will have no choice but to stay online and put all the cra*p to make it interesting for others.
    • A Yahoo! User  •  3 months ago
      Facebook will now be even more "cool and innovative"......but only to the point that shareholder value must grow at a minimum of 15% a quarter. Once that stops....the Zucky train derails.....Cash out the second the market opens if you can Mark....thats your companies high point....trust me.
    • Robin M  •  Mishawaka, Indiana  •  3 months ago
      If facebook is going to make its revenue via advertisement, then it is in direct competition with google, good luck with that one.... If it is some new "untapped" source of income there is a significant chance that attempting to tap it will kill facebook as the 1 billiion daily users refuse to be "tapped". I mean look at what happend with netflix when they attempted to "tap" their customers for more.....
    • PainInMyAss  •  3 months ago
      FU FB, Deleted all my posts and canceled my account over the weekend. Yes, you can delete the account, not just suspend it, it takes time navigating the mess of "help" but it can be done.

      I am not a Number, I am a Free Man!
    • srb  •  3 months ago
      Tulip Mania.
    • Bradley Bonkoski  •  3 months ago
      Already wrong, since they apparently have not file, and the "morning" is over!
      My predictions is... who cares.
    • MJ  •  3 months ago
      Another myspace in the making...... the "cool" kids will find a new social site and flock there, leaving FB with 500 million accts that are rarely used. It will still be a viable company, just NOTHING like they are selling today.

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