When it comes to Rupert Murdoch's media empire, there are some aspects of its business strategies that are well known.
For example, you know the New York Post is going to bring you the most sensational headline you'll probably see for a story. (For example, the headline on the Post's cover page this Sunday was "Uncle Scam" -- which referred to JPMorgan's (JPM) tentative $13 billion settlement with the government.
But there is plenty you may not know about Murdoch and his businesses. Murdoch is not as as conservative as many people think he is, according to David Folkenflik, NPR media correspondent and author of the new book Murdoch’s World: The Last of the Old Media Empires. (Murdoch is the chairman of News Corp. (NWSA) and chairman/CEO of 21st Century Fox (FOX) which together own Fox News, The Wall Street Journal and the New York Post).
It’s just one of the five secrets about Murdoch that Folkenflik reveals in an interview with The Daily Ticker. Check out the video to see what else you may not know about the media mogul, who is worth $13.4 billion according to Forbes and is ranked 30 on its list of the 400 richest people in America.
Folkenflik's "secrets" also include the “credible dissonance” between Murdoch regularly publishing bare breasts on page three of his bestselling tabloid in England while receiving the honor of papal knight. Or Murdoch's successful implementation of green initiatives at a corporate level, despite running stories on his media properties that regularly discredit the scientific consensus on global warming.
"I think Murdoch believes in corporate action and not government regulation," says Folkenflik. And from a business perspective, "for his populist right-of-center audience, particularly for Fox News, it’s been a smart move," because it appeals to the core audience.
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