Hot Stock Minute

Sponsored by
TD Ameritrade

Coke Life: The answer to slumping soda sales?

Hot Stock Minute

It seems Coca-Cola (KO)  is looking for new ways to breathe new life into its slumping soda sales. 

The soda pop maker has been testing “Coke Life,” a new stevia-sweetened, low-sugar product that comes in green packaging. The new carbonated drink is already available in Argentina and Chile, and will be launched in the U.K. in September.  

Coke Life is sweetened with a blend of sugar and extract from the stevia leaf, rather than aspartame which is found in Diet Coke or corn syrup in regular Coke. It's also only 89 calories, 51 fewer calories than regular Coke.

Coke Life’s green packaging and low-calorie content might grab consumers attention, but Yahoo Finance Editor-Chief Aaron Task is not convinced it will dramatically move the needle when it comes to sales. Consumers have become more health conscious and have been trading soda for healthier alternatives. U.S. soda sales fell 3% in 2013, the lowest level in nearly two decades according to trade magazine Beverage Digest. 

It is not clear when Coke Life will be available in the U.S., but is looks like Coke is trying its best to serve up some new beverages under the Coke family brand to boost growth.

That brings us to today's poll question. Do you think another lower-calorie soda can survive in a health-conscious market? Vote in our poll, leave a comment below or on Twitter.

Rates

View Comments (0)

Recommended for You

  • Argentina Is Going Rogue

    Muted headlines about bond swaps aren't doing...

    Business Insider
  • Dow 6,000: Wild prediction or worthwhile caution?

    Harry Dent says the Dow is headed to 6,000 in the next 2-3 years. Is this just another wild prediction or a helpful cautionary tale?

    Yahoo Finance
  • Florida man, 83, admits hiding $1.1M from IRS

    Code phrase "Hot Lips" was used in communications with Swiss bankers on secret accounts.

    USA TODAY
  • Germany sees dizzying rise in housing prices

    London isn't the only place which is seeing a dizzying increase in property prices. Look no further than across the channel to Germany.

    CNBC
  • The 10 Most Dominant Warren Buffett Stocks

    When Berkshire Hathaway released its latest changes to its public equity holdings, what stood out the most was just how large some of the stakes have gotten compared to the total Buffett portfolio.

    24/7 Wall St.
  • Apple's freshly sliced shares climb

    Freshly split Apple shares closed at a high on Tuesday, with investors evidently betting the California company will debut popular new gadgets, perhaps a smart watch and an iPhone 6. "After improving the executive leadership team and adding over a dozen leaders in key areas of competency including…

    AFP
  • China to spend $1bn on massive Caribbean resort

    Chinese investors are to plunge more than US$1 billion into developing Antigua and Barbuda’s first mega-resort, creating 1,000 jobs for the tiny cash-strapped nation.

    AFP
  • Play

    Previewing Alibaba and Other Fall IPOs

    Rapid Ratings President and CEO James Gellert takes a look at Alibaba and other hot IPOs on the horizon.

  • Can the S&P 500 Gain 20% in 90 Days?

    Stifel's Barry Bannister and Jesse Cantor just went from bearish to bullish on the S&P 500 in their most recent report. Where they once thought the S&P 500 would finish at 1,850--6.2% lower than yesterday's ...

    Barrons.com
  • Here's how much $100 is worth in your state

    A new map released by the Tax Foundation shows exactly how far $100 would go in all 50 states.

    Yahoo Finance
  • The 'Tiny House Movement' and 'Binge Saving': The New Retirement

    Warning: This article is only for those committed to making a retirement savings change! One out of five individuals near retirement, or between the ages of 55 and 64, have absolutely zero money saved, according to the Federal Reserve's latest Report on the Economic Well-Being of U.S.…

    U.S.News & World Report LP
  • Parents: Think Hard Before Borrowing for, With Your Student

    Earlier this month, the Department of Education issued new, draft rules that, if adopted, will change the eligibility criteria for both graduate and Parent Direct PLUS loans.

    U.S.News & World Report LP
  • Sprint takes T-Mobile pricing head on

    With a Sprint to the bottom in mobile-service prices, we now have exactly the wireless phone industry the government wants – and the one investors have feared.

    Yahoo Finance
  • Australia tycoon blasts Chinese government 'mongrels'

    Outspoken Australian tycoon Clive Palmer has labelled the Chinese government "mongrels" who "shoot their own people" in a televised tirade that was criticised by Canberra Tuesday as "hugely damaging". The billionaire politician, who was elected to parliament last year as head of the Palmer United…

    AFP
  • Ballmer steps down from Microsoft board

    Former Microsoft Chief Executive is stepping down from the company's board after 14 years.

    The Wall Street Journal
  • Global cruise lines set sail for China

    HONG KONG (AP) — Royal Caribbean's newest ship has attractions not usually seen on cruise liners, including bumper cars, a skydiving simulator and a glass observation capsule on a mechanical arm that lifts its passengers high into the air.

    Associated Press
  • Play

    Peters: Not Buying the New Kinder

    Kinder's reorganization brings upside potential, but even after the change, its payout coverage is too thin for conservative income investors, says Morningstar DividendInvestor editor Josh Peters.

  • RadioShack in Need of Rewiring

    RadioShack’s ubiquitous stores flourished when consumers fixed their own gadgets. Now, the chain is trying out brighter, more inviting stores to lure shoppers.

    The New York Times
  • Spotify's Top 10 most streamed tracks

    The following list represents the most viral tracks on Spotify, based on the number of people who shared it divided by the number who listened to it, from Monday, August 7 to Sunday August 17 via Facebook, Tumblr, Twitter and Spotify.

    Associated Press