How does BuzzFeed President and Chief Operating Officer Jon Steinberg get his buzz?
Coffee. Lots of it — he says six cups a day.
But Steinberg also likes to nap. Talk about a balancing act.
BuzzFeed is one of the world's leading curators of the social web — it deploys editors and creates algorithms to find the next viral sensation. Now, the company is looking to create strategies that will inspire people to share advertising campaigns the way they share silly cat photos.
To do that, Steinberg rolls up his sleeves and does very un-COO-like things like writing his own memos and even creating his own PowerPoint decks.
"I found that a closeness to actually creating work product is what lets me be successful," Steinberg told "Off the Cuff," a new series that will feature top leaders in candid interviews about life beyond the corner office. "You have to write. You have to create in order to refine your own thoughts" he said.Read More »from BuzzFeed’s President Tries To Resist Looking at His Email