For Bill Killgallon, life isn’t black or white. It’s all about navigating the grey area.
Killgallon is chairman of The Ohio Art Company, the toy maker behind Etch A Sketch. Since its invention in the last 1950s, the iconic doodling toy has captivated children and adults worldwide. Some 150 million of the toys have been sold.
What’s its enduring appeal? “It's just magic. ‘How the devil does this thing work?’ That was my reaction when I was in college, when my father showed me the product for the first time,“ Killgallon told Off The Cuff.
Creating Etch A Sketch
Etch A Sketch was the outcome of a happy accident. In 1957, Andre Cassagnes, a French electrical technician, was installing a light-switch plate at the factory where he worked. The factory made decorative wall coverings – some of them coated with metallic powders. When he peeled the decal off the brand new plate, static cling attracted metal particles to it. Cassagnes noticed that when he wrote on one side of the decal, his pencil marks were visible on the other side. As if by magic, the pencil had raked visible lines through the particles of powder that were on the reverse side.
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