Power Pitch

  • Entrepreneur: We've bottled brain power

    Heather Schnepf at Power Pitch4 days ago

      A group of neuroscientists has created the first energy-drink designed to give a boost to your brain. It's called truBrain, and according to the company's CEO Chris Thompson, it packs a punch that's much smarter than a jolt of caffeine.

    "Our mission is to quantify attention and productivity in the brain, and optimize performance," said Thompson.

    Watch Thompson pitch his start-up to Vast Ventures partner Nikhil Kalghatgi, Pantegrion Capital founder and CEO Alicia Syrett and Maveron principal Rebecca Kaden. Will the drink quench the CNBC "Power Pitch" panel's thirst or leave a bad taste in their mouths? Watch the video to find out.

    Thompson is the entrepreneur behind the smart-drink start-up, but the brain power behind the recipe comes from two UCLA researchers, Aida Attar and Andrew Hill, who lead the research and development.

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  • Start-up packs macho in a box

    Joanna Weinstein at Power Pitch2 mths ago

    One man says he's created the perfect bromance between a crate and a crowbar. "We hand select stuff that guy's love ... pack it into wooden crates, and send every crate with a crowbar," Jonathan Beekman told CNBC.

    Beekman founded ManCrates.com, a company curating gifts solely for men. Its tag line: "We build awesome gifts."

    Watch Beekman give his 60-second pitch to an expert panel with Nikhil Kalghatgi, Vast Ventures partner; Kelly Hoey, Cuurio's chief marketing officer; and Paul Cianciolo, FirstMark Capital vice president. Will his start-up be one giant leap for mankind? Or will the panel call it not so "awesome."

    Gear, gadgets & grub

    "Most people end up settling for a 'consolation gift' like a gift card and get really depressed when their gifts land flat," Beekman told CNBC.

    He founded Man Crates in October 2011, with the manifesto "We say 'no' to ugly neckties, cologne samplers and executive trinkets. We don't save wrapping paper, we don't do ribbons."

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