Power Pitch

Can Songza beat music titans Pandora and Spotify?

Power Pitch

CEO Elias Roman thinks his start-up Songza has what it takes to go head to head with music heavyweights Pandora (P), Spotify and Apple's iTunes (AAPL). And some big names in venture capital agree ... to the tune of $12 million.

Songza is a music streaming service that aims to provide what Roman calls a "soundtrack for your life," matching curated playlists to the time of day, day of the week, your taste in music and what you're doing while you're listening (i.e. waking up, working out, eating dinner, etc.).

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Songza’s iPad interface

CNBC gave Roman 60 seconds to convince a panel of experts and you that his start-up is the soundtrack for success.

"We focus on what you're actually doing out there in the real world and how we can make that better with music," Roman said.

Roman isn't new to this space. He started a music Internet company called Amie Street at Brown University and sold it to Amazon in 2010. He believes his latest start-up is popular because it takes the music experience to the next level.

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"For our millions of active users, we're the first thing they do in the morning and often the last thing they do at night," he said.

The service is currently free and boasts over 5 million users per month. It’s supported by display ads on web and mobile. Sponsored and branded playlists can also be curated by companies, celebrities or individuals. Songza has created playlists with Justin Bieber, Radio Shack, Black Planet and Mercedes-Benz Fashion Week.

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Songza is currently available in the U.S. and Canada. Investors include Amazon.com (AMZN), Metamorphic Ventures and ShoeDazzle's Brian Lee.

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Songza selects music for daily activities

Songza CEO Elias Roman delivers his PowerPitch for Songza to host Tyler Mathisen @TylerMathisen CNBC's Julia Boorstin @JBoorstin and Nat Burgess @techmergers, Corum Group president, who share their opinions on the business model of the company.

--Additional reporting by Joanna Weinstein

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