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Do Apple’s pre-orders spell trouble?

Talking Numbers

Despite some positive reviews, pre-orders for Apple's new iPhones are "not overwhelming". How will that affect the stock?

It’s crunch time at Apple.

For months, Apple fans were waiting for the next iPhone. What they got was a well-received phone while Apple seems to have gotten a heap of disappointment in sales. And today is the release of iOS 7, Apple’s new mobile operating system.

Apple did not release its pre-order figures for the new, multicolored iPhone 5c (retailing for $99 with a contract) and its $199 sister product, the iPhone 5s. Apple has previously released those numbers as its new products hit the shelves to show how hot demand is. But, according to published reports, pre-orders were “not overwhelming”. Whether those pre-orders were underwhelming or just plain whelming is only known by the bean counters and top Apple execs in Cupertino.

(Read more: Apple iPhone 5C orders 'not overwhelming' -carrier source)

Meanwhile, today’s the day that Apple releases it much anticipated iOS 7, the operating system powering its mobile devices. While the iPhones 5c and 5s were basically adjustments to its older products, iOS 7 is considered a radical change. This is the first piece of major software designed by Sir Jonathan “Jony” Ive, the lead designer behind the iPod, the iPhone, and the iPad, as well as many of Apple’s other successful products.

(Read more: Microsoft paying for Apple's next product cycle)

Will the new iPhone’s disappointing pre-order numbers lead to a disappointment in the stock?

Talking Numbers ask CNBC contributor Gina Sanchez, founder of Chantico Global, to look at the fundamentals. Overturning the Apple chart to see if there’s a trade is Talking Numbers contributor Richard Ross, Global Technical Strategist at Auerbach Grayson.

To see Sanchez and Ross analyze the latest with Apple, watch the video above.

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