Talking Numbers

Apple’s quiet bull market

Talking Numbers

Is what we’re seeing now a “dead cat bounce” or the start of a true comeback?

Remember when Apple investors were almost as sad as gold investors?

Just six weeks ago, investors in the Cupertino-based company looked at their portfolio statements to find Apple down over 25% for the year. Sure, putting money is stocks is supposed to be for the long haul. Even so, a company’s value fall by one quarter in half a year is no fun for shareholders.

Apple’s quarterly financials release a couple of weeks ago was no reason to celebrate, either. Revenues were just about flat while earnings fell almost 22% to $6.9 billion compared to the previous year.

Meanwhile, the market scratched its collective head, waiting for the company to release the kind of new, game-changing products that became almost commonplace during the life of its late CEO and co-founder, Steve Jobs. Where did the innovation go?

(Read: Google's new Moto X takes page from Apple playbook)

Then there was the patent lawsuit with Samsung. After the US International Trade Commission barred Apple from importing older versions of some of its devices, it seemed another large door was closing on the company. Selling older iPhones allowed the company a chance to sell down market without chipping away at its brand image.

That changed this weekend, of course, when President Obama vetoed the USITC’s ban.

(Read more: Ban on sales of certain Apple products overturned)

And since the start of July, Apple’s shares are up nearly 19%. That doesn’t mean it’s almost flat for the year; Apple is still down almost 12% since the start of 2013. But there seems to be something changing in the fortunes of the stock.

Is what we’re seeing now a “dead cat bounce” or the start of a true comeback?

Talking Numbers contributors Enis Taner, Global Macro Editor at RiskReversal.com, and Richard Ross, Global Technical Strategist at Auerbach Grayson, take a look at the fundamentals and technicals of Apple and what’s next for the company.

To hear Taner and Ross analyze Apple, watch the video above.

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