It’s sleek, fast, and just flat-out gorgeous. But can the new Ford Mustang revive Ford’s stock, which is stuck in neutral?
For those living under a rock, Ford is launching a 50th anniversary version of the pony car for 2015. The completely redesigned car will offer a choice of 3 different engines, including the first four-cylinder version in 20 years. It’s been a long, slow decline for America’s favorite muscle car. In 1965, Ford sold an astounding 559,000 Mustangs to the American public. In 2009, it sold just over 66,000, despite a snazzy redesign. But since hitting its nadir in 2006, Mustang sales have been on the rise, climbing to 82,000 last year.
(Watch: Alan Mulally: We are reinventing the Mustang)
But enough with the car talk. What will the new Mustang mean for Ford’s bottom line?
“Probably not much in and of itself,” said Chantico Global’s Gina Sanchez. “But it could be a way to get people into the showroom and interested in other models. It is great looking.”
(Read: Ford leans onRead More »from Forget Mustang, this could be a big problem for Ford