Why the eternal battle between Coca-Cola and PepsiCo is not a just a matter of tastes.
Pepsi has won a small skirmish in the decades-long Cola War.
With return of nearly 19% this year, PepsiCo's returns have bested Coca-Cola's 9% year-to-date performance. Then on Thursday it was announced that restaurant chain Buffalo Wild Wings has switched drink suppliers from Coca-Cola to Pepsi, hoping to benefit from the latters' ties with the National Football League and Major League Baseball.
Since the end of the 19th century, Pepsi and Coca-Cola have been making slugging it out over the hearts, minds, and wallets of the world's soda drinkers. On the surface, the two companies look similar given that they both are valued at around 17 times their future expected earnings.
|Market Cap||$173 billion||$125 billion|
|Revenues||$47 billion||$66 billion|
|Return on Equity||26.7%||30.5%|
|Net Income||$8.7 billion|