While Apple holds its Worldwide Developers Conference, CNBC's Jim Cramer thinks Apple's management can learn from another giant at the forefront of innovation.
Many Apple developers on their way to this week’s Worldwide Developers Conference (WWDC) in San Francisco will likely stop by a nearby McDonald’s on Market Street. According to CNBC’s Jim Cramer, maybe Apple’s management should join them and pick up a few tips at the Golden Arches.
“There are two companies that are out there talking right now,” says Cramer. “There’s a company that doesn’t really innovate, that has no surprise factor, that has this special all-day thing going. And then there’s another company that is innovating the heck out of its business coming up with new menu items.”
“The first one is Apple and the second one is McDonald’s.”
Cramer said this as the fast food giant announced its same restaurant sales were up 2.6% for the month of May. Analysts had expected a rise of 1.9%.
McDonald’s shares pushed above $100 shares today on the release, 1.8% above yesterday’s close.
Is Cramer right? And, is McDonald’s a value that will help supersize your portfolio?
We posed those double toppings of questions to Talking Numbers contributors Richard Ross, Global Technical Strategist at Auerbach Grayson and Enis Taner, Global Macro Editor at RiskReversal.com.
To hear what Cramer, Ross, and Taner have to say about McDonald’s, watch the video above.
NEW! Talking Numbers Technicals Tutorials here: http://finance.yahoo.com/video/playlist/talking-numbers/
- Consumer Discretionary
- Jim Cramer